Results 41 to 50 of about 70,089 (268)
Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies [PDF]
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created.
Chalmeta, Ricardo, Orenga Roglá, Sergio
core +2 more sources
Platform Bricolage as an Approach for Industrial Digital Platform‐Based Innovation
ABSTRACT This study introduces platform bricolage as an approach for industrial digital platform‐based innovation. Using a rich multiple‐case study design, it examines bricolage‐based modes of practice in the early formation of industrial digital platforms.
Nikolina Koporcic +3 more
wiley +1 more source
Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Ghoneim, A +3 more
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ABSTRACT Introduction A strong nurse–patient therapeutic relationship is crucial in acute mental health care yet remains challenging, potentially affecting outcomes and perceived quality of care. Interventions that foster structured, person‐centred encounters may address these challenges effectively.
Maria Roviralta‐Vilella +18 more
wiley +1 more source
The effect of organizational culture on CRM success [PDF]
Copyright @ 2013 EMCIS.The aim of this paper is to develop a theoretical framework exemplifying the effect of organizational culture on the success of Customer Relationship Management (CRM) systems' implementation.
Al Duwailah, F, Ali, M
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Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu +3 more
wiley +1 more source
INTEGRATING KANSEI ENGINEERING AND CUSTOMER RELATIONSHIP MANAGEMENT TO IMPROVE SERVICE QUALITY: A CASE STUDY AT SHOPPING MALL IN SURABAYA [PDF]
With respect to customer dynamics in experiencing products and services, nowadays, customers tend to highly demand hedonism, pleasure and individuality rather than functionality and usability.
Hartono, Markus +2 more
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Abstract Provenance is the story of how something has come to be. In this paper, we provide a systematic literature review to categorize the various notions of provenance in Information Sciences. The goal of this review is to paint a broader picture of the multiple uses of provenance at play and to enhance our understanding of the importance of ...
Rhiannon Bettivia +2 more
wiley +1 more source
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic.
Manuel García-Nieto +2 more
doaj +1 more source
ABSTRACT The energy transition is driving demand for critical raw materials (CRMs), creating complex challenges for companies in CRM supply chains. This study examines how firms in Europe navigate the intersecting pressures of sustainability, competitiveness and geopolitical risk, based on interviews with industry representatives.
Aaron Maltais +2 more
wiley +1 more source

