A cultural approach to study customer relationship management (CRM) systems [PDF]
, 2004 As this paper takes new approach to defining and studying CRM, it defines CRM as a business strategy that seamlessly integrates every aspect of business that touches customer.
Ali, M, Alshawi, S
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Swiss CRM 2012 : Einsatz und Trends in Schweizer Unternehmen [PDF]
, 2012 StudieDie jährlich und dieses Jahr bereits zum sechsten Mal durchgeführte Trendstudie bietet einen umfassenden Überblick zum Status Quo von Customer Relationship Management (CRM) in der Schweiz und identifiziert die bedeutendsten Trends.
Beerli, Beata +4 more
core +1 more source
Journal of Occupational and Organizational Psychology, Volume 99, Issue 1, March 2026.Abstract Creativity and innovation are essential for modern organizations. While abundant research has helped to better understand creativity in everyday work life, considerably less attention has been paid to how individuals achieve creative performance during the implementation of innovation projects.
Ronald Bledow +2 more
wiley +1 more source
Pembangunan Website Berbasis Crm Guna Pencapaian Tujuan Perusahaan Studi Kasus Pt.global Fortuna [PDF]
, 2014 Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application.
Mazia, L. (Lia), Sikumbang, E. D. (Erma)
core +2 more sources
TREN IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS ARTIFICIAL INTELLIGENCE
JSiI (Jurnal Sistem Informasi)CRM (Customer Relationship Management) merupakan alat yang sangat penting bagi organiasasi untuk menjaga hubungan baik dengan pelanggan. Disisi lain perkembangan teknologi AI (Artificial Intelligence) telah berkembang sangat pesat.
Muhammad Shofiudin +3 more
doaj +1 more source
An investigation on relationship between CRM and organizational learning through knowledge management: A case study of Tehran travel agency [PDF]
Management Science Letters, 2013 Customer relationship management (CRM) plays essential role on the success of many business units. CRM integrates necessary data from internal and external sources to assist managers and employees for business development.
Mirza Hasan Hosseini +2 more
doaj
Effects of customer relationship management (CRM) strategies and socio-cognitive constructs on the physical activity of individuals with arthritis over time. [PDF]
PLoS One, 2023 Newton FJ +9 more
europepmc +1 more source
Pengaruh Customer Relationship Management (Crm) Terhadap Kepuasan Dan Loyalitas Pelanggan (Survei Pada Pelanggan PT Astra Internasional, Tbk-tso Auto2000 Cabang Denpasar) [PDF]
, 2016 This research is motivated by increasingly competitive rivalry among automotive in Indonesia. One way to win this competition is to implement Customer Relationship Management (CRM).
Ningsih, N. W. (Nina) +2 more
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An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms [PDF]
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is ...
Akridge, Jay T. +4 more
core +1 more source
Relationship Management Dalam E-commerce Butik Griya Gaya [PDF]
, 2014 CRM (Customer Relationship Management) is a marketing strategy to create and maintain a good relationship with the customer and reduce the likelihood of customers switching to a competitor's product. this study aims to analyzes the requirements of design
Harimurti, R. M. (R) +1 more
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