Results 101 to 110 of about 1,138,303 (262)
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context. [PDF]
Yu HH, Zhao SK, Hsu MC.
europepmc +1 more source
The value of a "free" customer [PDF]
We study the problem of a firm that faces asymmetric information about the productivity of its potential workers. In our framework, a worker’s productivity is either assigned by nature at birth, or determined by an unobservable initial action of the ...
Carl F. Mela +2 more
core
Conceptualising customer value in a leisure service setting: value is in the eye of the beholder. [PDF]
Currently there is little research that considers value or value creation from a sport and physical activity context or from the participant’s perspective.
Kearns, PJ
core
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
A Study on Improving Customer Value Based on the Effect of Word of Mouth. [PDF]
Fan J, Dong L.
europepmc +1 more source
Modeling churn using customer lifetime value. [PDF]
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners.
Baesens, Bart +2 more
core
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
The objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented.
Wahyuningsih Wahyuningsih
doaj +1 more source
Creating customer value from data: foundations and archetypes of analytics-based services. [PDF]
Hunke F, Heinz D, Satzger G.
europepmc +1 more source

