Results 81 to 90 of about 1,138,303 (262)

Predicting Customer Potential Value: an application in the insurance industry [PDF]

For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay between potential value and realized value, managers can devise customer specific strategies.
Donkers, A.C.D., Verhoef, P.C.
core   +1 more source

Connecting Purchases with Customer Valueusing CRM Methods [PDF]

, 2018
This paper aims to examine various concepts associated with the development of definitions and dimensions of customer relationship management, and strive to develop a comprehensive model of customer relationship management.
Sesariza, D. A. (Dea)
core  

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Awareness of network security and customer value - The company and customer perspective. [PDF]

Technol Forecast Soc Change, 2023
Krawczyk-Sokołowska I, Caputa W.
europepmc   +1 more source

Growth of Omnichannel Grocery Retailing and Food Prices

Agribusiness, EarlyView.
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong, Metin Çakır, Qingxiao Li   +2 more
wiley   +1 more source

Vendor Types, Attendance, Experience and Sales 2019–2021: Evidence From Five Rural Oregon Farmers Markets

Agribusiness, EarlyView.
ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe, Juo‐Han Tsay, Sarah A. Low   +2 more
wiley   +1 more source

Leveraging AI Technology to Analyze the Impact of Customer Participation on Value Creation in Sustainable Systems [PDF]

EPJ Web of Conferences
There are changes in technology and more information among consumers, which means that customers and companies are becoming more aggressive in working together.
Reepu
doaj   +1 more source

Extending the notion of customer value to surfing camps. [PDF]

Heliyon, 2021
Wilson B, Rita P, Barrios A, Popp B.
europepmc   +1 more source

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

Customer Value-Based Pricing Mechanisms:

Maketingu rebyu
In market transactions that are based on exchange value, it is difficult for firms to directly obtain compensation as an outcome of their involvement in value creation in the lifeworld of consumers. This limitation represents a key challenge in realizing
Junya Miyoshi
doaj   +1 more source