Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Lifetime value in business process
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
doaj +1 more source
Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition. [PDF]
Front Psychol, 2022 Fu R, Zheng B, Wen J, Xie L.
europepmc +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: IDENTIFIKASI KEPUASAN DAN LOYALITAS KONSUMEN GO-CAR
Journal of Management and Business Review, 2019 Tujuan penelitian ini adalah untuk mengetahui pengaruh customer perceived value dan customer trust terhadap kepuasan dan loyalitas konsumen. Studi kasus pada mahasiswa Universitas sriwijaya kampus Palembang pengguna Go-car.
Yeri Resika +2 more
doaj +1 more source
How to promote grass roots medical treatment under China's graded diagnosis and treatment policy? - From the perspective of customer value theory. [PDF]
Front Public Health, 2022 Tao W, Chen X, Gan S.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context. [PDF]
Front Psychol, 2021 Yu HH, Zhao SK, Hsu MC.
europepmc +1 more source
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]
, 2010 This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Clark, Moira +6 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source