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From Customer Profit to Customer Value
2017This chapter provides a holistic view from customer profitability to customer value creation. In particular, it discusses a fuller range of measures of these two dimensions and their use to monitor corporate performance. Customer profit and customer value are two interrelated concepts, but there exists priority conflict.
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Customer-to-Customer Value Co-Creation: A Customer-Dominant Framework of Value
Journal of Global MarketingNguyen Bac Nguyen, João Menezes
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Customer value = shareholder value
Ledelse i Dag, 1999Grønholdt, Lars +2 more
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The impact of customer clubs on lifetime value of banking customers
International Journal of Electronic Customer Relationship Management, 2023Saeedeh Rajaee Harandi +2 more
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A Framework of Analyzing Customer Value by Customer Value Matrix
International Journal of Industrial and Systems EngineeringYun Ning Liu +3 more
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