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Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
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Value Creation along a Production-Service Value Chain
Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer
Teréz Gerse-Krizsa, Noémi Kalló
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A marketing view of the customer value: Customer lifetime value and customer equity
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
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The value of sharing is defined as the value that customers evaluate for the practice of using the same product with others. It may seem natural that providers of goods-sharing services promote value of sharing. However, few companies are engaged in this
Takuya Nomura, Reo Fukuda
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Are there common academic library customer values? [PDF]
: Purpose – This paper endeavours to provide answers to the following questions: Is there a correlation between what library customers value and the questions asked in benchmarking satisfaction surveys?
McKnight, S
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A Direct Plasma miRNA Assay for Early Detection and Histological Classification of Lung Cancer
Cell-free microRNAs in plasma provide circulating biomarkers for lung cancer. Most techniques for analysis of miRNAs require a large plasma volume to purify a sufficient RNA yield followed by complicated downstream processing.
Qixin Leng, Yue Wang, Feng Jiang
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Customer and organisational value added through customer experience differentiation
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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Organising haute-cuisine service processes : a case study [PDF]
One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
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Value-based pricing: A success factor in the competitive struggle [PDF]
Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
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Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi +2 more
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