Results 31 to 40 of about 49,640 (163)
Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing
Desenvolvimento em Questão, 2016 The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term ...
Geraldo Luciano Toledo +1 more
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The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
Organizations and Markets in Emerging Economies, 2022 White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE).
Sri Hartini +3 more
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Value disciplines: measuring customer preferences
SA Journal of Industrial Psychology, 2001 According to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales ...
Z. Dannhauser, G. Roodt
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Jurnal Empati, 2020 Penelitian ini bertujuan untuk mengetahui hubungan antara customer value dengan intensi pembelian Batik Semarangan pada anggota Dharma Wanita Persatuan Universitas Diponegoro.
Hana Nugraheni Nusawie, Diana Rusmawati
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Binus Business Review, 2022 The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors.
Adinda Toti Paringan, Santi Novani
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Moving from Customer Lifetime Value to Customer Equity [PDF]
Quantitative Marketing and Economics, 2009 We study the consequence of moving from Customer Lifetime Value maximization to Customer Equity maximization. Customer equity has traditionally been seen as the discounted sum of the lifetime earnings from all current and future customers and thus it has been largely assumed that maximizing customer lifetime value would lead to maximum customer equity.
Drèze, Xavier, Bonfrer, André
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Frontiers in Psychology, 2020 Under the service-dominant logic, the interactions between employee and customer create opportunities for value creation. Yet, prior research has ignored the underlying mechanism by which service interaction might improve customer value creation.
Liang Hong, Hongyan Yu, Tingyi Wang
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Jurnal Studi Manajemen Organisasi, 2015 The background of this research is the reduction of direct interaction and a guarantee that the company gave notice to the customer. This study aims to determine how much influence customer contact and service guarantee to customer satisfaction with ...
Fahmi Haikal Maladzi, Rizal Hari Magnadi
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Customer value from a customer perspective – a comprehensive review [PDF]
Journal für Betriebswirtschaft, 2008 The value concept is one of marketing theory’s basic elements. Identifying and creating customer value (CV) – understood as value for customers – is regarded as an essential prerequisite for future company success. Nevertheless, not until quite recently has CV received much research attention. Ideas on how to conceptualize and link the concept to other
Graf, Albert, Maas, Peter
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Reviewing customer value literature: Comparing and contrasting customer values perspectives
Intangible Capital, 2013 Purpose: The paper provides a comprehensive and up-to-date literature review of customer value concepts and distinguishes complex customer value from the various perspectives.
Aija Paananen, Marko Seppänen
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