Results 231 to 240 of about 6,632,168 (281)

Public preferences for investigative genetic genealogy (IGG) programs: A discrete choice experiment. [PDF]

open access: yesGenet Med Open
Tjader NP   +6 more
europepmc   +1 more source

Customer Value Co-Creation Behavior: Scale Development and Validation [PDF]

open access: yesJournal of Business Research, 2013
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Youjae Yi, Taeshik Gong
exaly   +4 more sources

Customer value metrics

2008
This paper focuses on customer value analysis and measurement, framing customer value management as one of the main antecedents of the company value-creation process. The paper builds on three main pillars. First, the paper highlights the critical role of customer value in business-to-business markets, focusing on the links between the company’s ...
BUSACCA, BRUNO GIUSEPPE   +2 more
openaire   +3 more sources

Customer Lifetime Value

2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire   +1 more source

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