Results 41 to 50 of about 63,230 (286)
Dimensions of Power and Collaboration in the Context of Destination Branding: A Theoretical Framework [PDF]
, 2006 This paper aims to present a theoretical framework for the study of power and collaboration in the process of branding a tourism destination. The study has the objective to discover how stakeholder power influences the destination branding process that ...
Marzano, Giuseppe, Scott, Noel
core
Advanced Optical Materials, Volume 13, Issue 8, March 13, 2025.This study investigates the stimulus‐responsive behavior of trialkylated triazatruxene dimers for third‐generation luminescent security inks. In particular, the derivative with flexible dodecyl chains displays high‐contrast, reversible color changes upon heating or shear, driven by liquid crystalline phase transitions and involving J ...
Raúl Martín +7 more
wiley +1 more source
Uncovering trends in destination branding and destination brand equity research: Results of a topic modelling approach [PDF]
Journal of Tourism, Heritage & Services MarketingPurpose: This study aims to explore the trends and topics in destination branding research, with a specific focus on destination brand equity (DBE). Using topic modelling analysis, the study identifies key research themes and evaluates their evolution ...
János Csapó , Sita Dewi Kusumaningrum
doaj +1 more source
Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs
Tourism and Hospitality, 2022 Tourists’ sense of place or destination attachment could play an important role in destination branding. Yet, sense of place literature focuses on residents as the concept originates from a long-term residence in one place.
Siao Fui Wong +2 more
doaj +1 more source
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core +1 more source
Advanced Optical Materials, EarlyView.The graphical abstract illustrates the coexistence of independent OSL and TL signals, demonstrating that the material preserves TL information even after complete OSL zeroing, enabling a dual dosimetric readout within the same material. Abstract The development of multimodal dosimeters capable of preserving independent luminescent signals is a ...
Nancy Gabriela Chicango Arcos +3 more
wiley +1 more source
Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia [PDF]
Turizam, 2012 Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus
Klara Trošt +2 more
doaj
Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj +1 more source
Almatourism, 2015 The aim of this essay is to address the issue of medium mountain destination branding from a multidisciplinary perspective, focusing on the Italian tourism area of the Val di Sole as a case study.After having summarized the main potentialities and ...
Elisa Tizzoni
doaj +1 more source
European Research on Management and Business Economics, 2020 Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors’ positive perceptions.
Rashad Al Saed +2 more
doaj +1 more source