Results 81 to 90 of about 63,230 (286)
Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia
Nirmana, 2010 High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication.
Ryan Pratama Sutanto +2 more
doaj
Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior
Trikonomika, 2015 The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city.
Juanim J, Neng Lilis Rahmawati
doaj +1 more source
VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
core
Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia [PDF]
, 2005 According to Morgan et al (2003), the need for destinations to portray a unique identity is more critical than ever yet much of destination advertising remains blue seas, cloudless skies and endless golden beaches with less than memorable tag lines. They
Benckendorff, P. +2 more
core
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
core +1 more source
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Identifying Research Gaps in Destination Branding and Social Media Studies Between the Global North and Global South: Literature Review [PDF]
African Journal of Hospitality, Tourism and LeisureThe exploratory study sought to present a review of scholarly literature and synthesise academic insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of knowledge pertaining the intersection of destination branding and ...
Mafanedza Brutus MAKUMBI +1 more
doaj +1 more source
Scottish theme towns: have new identities enhanced development? [PDF]
, 2009 Three small towns in southwest Scotland have recently been branded as distinct theme towns, based on books, artists and food. This is an attempt to make them more attractive to visitors and thereby improve their economy. The objective of this research is
De Kadt E. +14 more
core +1 more source