Results 1 to 10 of about 533,638 (169)
Developing client-centred marketing programmes in a fragile external environment [PDF]
E3S Web of Conferences, 2023 The background to this research was global economic instability, the impact of the pandemic and sanctions policies, which have had a negative impact on Russian trading companies. These facts make it necessary to reconsider strategic decisions with regard
Bondarenko Victoria A. +3 more
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The effect of the content of advertising in digital games on brand reminders [PDF]
مطالعات رسانههای نوین, 2022 Digital games are the latest media for advertising in cyberspace and among the fastest-growing digital media for advertising. In this research, we aimed to investigate the effect of advertising on digital advertising on reminder advertising, identified ...
MAHDI BASHIRPOUR +1 more
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Do North Korean Social Media Show Signs of Change?: An Examination of a YouTube Channel Using Qualitative Tagging and Social Network Analysis [PDF]
Journal of Contemporary Eastern Asia, 2020 This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim.
Han Woo Park, Yon Soo Lim
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Research on innovative design of digital communication of cosmetics advertising [PDF]
E3S Web of Conferences, 2021 The development of digital media has brought substantial changes to the cosmetics advertising communication. In this study, the environment and models of cosmetics advertising communication design in the era of digital media were firstly analyzed in ...
Lu Sun
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Digital Advertising to Children [PDF]
Pediatrics, 2020 Advertising to children and teenagers is a multibillion-dollar industry. This policy statement reviews the forms of advertising that children and teenagers encounter, including newer forms of digital marketing, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning ...
Jenny, Radesky +3 more
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Cogent Business & Management, 2023 The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers.
Ignatius Enda Panggati +3 more
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Heliyon, 2023 The goal of this study was to understand the effect of using an interactive drawing stylus incorporating tangible user interface concepts on color cognition, drawing behaviors, and drawing outcomes among students in the dawning realism stage.
Pei-Jung Cheng, I-Chen Lee
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Factors driving higher engagement rates of digital video advertising
Journal of Architecture, Art & Humanistic Science, 2021 Digital Video Advertising DVA is an advertisement for a product or service presented in a video format. In traditional advertising, one might associate it most closely to a message seen on television, but in today's mobile-centered and digital world, it ...
Dina Abboud
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Agricultural Economics (AGRICECON), 2021 Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which digital and traditional media advertising strategies affect agribusiness performance and the underlying factors ...
Yessica C.Y. Chung +2 more
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