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The Business and Culture of Social Media: In Search of the People Formerly Known As the Audience [PDF]
, 2009 This presentation addresses three transformations: the transformation of the audience; of advertising models; and of media businesses. The talk describes how they were transformed first by digital technology, and how they are now being transformed by ...
Johanna Blakley, Martin Kaplan
core
PLoS ONEWith the widespread application of monitoring technology and network storage technology, there are some privacy issues in the process of public service advertising visual design and the process of pushing public service advertising visual design works ...
Xujun Tang
doaj +1 more source
From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion
IEEE AccessThis study investigates how users’ psychological ownership of digital services influences their responses to different advertising appeals in freemium business models.
Bong-Goon Seo, Do-Hyung Park
doaj +1 more source
Journalism and advertising in the digital revolution [PDF]
El objetivo del estudio se centra en el análisis de la relación existente entre periodismo y publicidad en el escenario mediático en el que se mueven estas dos disciplinas diferentes, obligadas a entenderse para sobrevivir en el contexto digital actual ...
Gómez Nieto, Begoña +1 more
core +2 more sources
The Bulletin of the Ecological Society of America, EarlyView.Abstract Knowing about species interactions is essential for ecological research, conservation efforts, resource management, and maintaining healthy ecosystems, but many of these, such as reports of predation, may not always be published in easily located resources—if they are published at all.
Matthijs P. van den Burg, Hinrich Kaiser
wiley +1 more source
ClíoThe purpose of this study was to identify the key factors that determine the effectiveness of socially responsible advertising, as well as to compare conventional and digital channels of its distribution to identify the most effective communication ...
Erisela Marko
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
Digital advertising in smart cities – methods for raising consumer engagement
Smart Cities and Regional Development JournalThe paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers.
Nikola VANGELOV
doaj +1 more source
PENGARUHIKLAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE SHOPEE ADS TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Taste Limited Store) [PDF]
This research aims to examine the influence of Instagram social media advertising and Shopee Ads marketplace on purchasing decisions. The population in this study consists of Instagram and Shopee consumers in the city of Malang, with a sample size of 385
Farhan Barlian, Farhan
core
Understanding the YouTube generation : how preschoolers process television and YouTube advertising
, 2020 Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube.
Hudders, Liselot +2 more
core +1 more source