Results 11 to 20 of about 3,459,148 (313)
Digital Advertising in U.S. Federal Elections, 2004-2020
Journal of Quantitative Description: Digital Media, 2022 Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections ...
Adam Sheingate +2 more
doaj +2 more sources
Assessing digital advertising exposure using a virtual experimental protocol. [PDF]
Digit Health, 2022 Introduction The rapid increase in online public education campaigns underscores the need for a better understanding of the effects of exposure to digital advertising and targeted individual-level outcomes.
Cantrell J +7 more
europepmc +2 more sources
DIGITAL ADVERTISING PRACTICES: ADVERTISING AGENCY PERSPECTIVE
Pressacademia, 2022 Purpose- Nowadays, digitalism has changed consumers’ a lot consumption habits. Advertising has also evolved from conventional advertising to digital advertising depending on the developments. Consumers’ attitude and behavior are followed in digital area. Digital advertising agencies can use different channles when interpreting consumer behaviour.
Selahattin Semih Karakurum, Keti Ventura
openaire +2 more sources
BMJ Open, 2021 Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams +14 more
doaj +1 more source
Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Compulsive Buying and Beliefs about Digital Advertising
Proceedings, 2023 In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising.
Christos Livas +2 more
doaj +1 more source
Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Maximizing Online Marketing Strategy with Digital Advertising
Startupreneur Business Digital (SABDA Journal), 2023 The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions.
Dewi Surya Wuisan, Tessa Handra
semanticscholar +1 more source
Specificity and current trends in the digital advertising development
Вестник университета, 2022 The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented.
A. V. Veretyokhin
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
doaj +1 more source