Enhancing Digital Advertising with Blockchain Technology
Journal of Interactive Marketing, 2023 The increasing popularity of blockchain technology (BCT) has spurred interest in its potential to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization, and immutability, BCT offers the potential for customer-oriented ...
V. Stallone +3 more
semanticscholar +1 more source
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
core +1 more source
Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
core +1 more source
Jurnal Informasi dan Teknologi, 2023 This research aims to see whether there is an influence of advertising, celebrity endorsers, and online consumer reviews on repurchase intention. This research takes the population, namely e-commerce consumers, throughout Indonesia.
Jurnal Informasi +6 more
semanticscholar +1 more source
Political digital advertising: implications and way forward for Nigeria’s 2023 general elections
Kampala International University Interdisciplinary Journal of Humanities and Social Sciences, 2023 This study looked at the Digital Political Advertising: Implications and Way forward for Nigeria's 2023 General Elections. The objectives of the study were to examine the extent of digital media advertising in the 2023 general election; find out the ...
semanticscholar +1 more source
Digital advertising as a tool to promote goods or services. Project implementation experience
E-Management, 2019 The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data.
V. V. Godin, A. E. Terekhova
doaj +1 more source
Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
core +1 more source
Digital Platforms and Computer Utilization for Advertising
International Journal of Research and Applied Technology, 2021 The purpose of this research is to look at the business development strategies in the digital era through digital advertising promotion media. To support this research, we used descriptive method by analyzing digital advertising in social media to find a
R Zulfikar, D R Ramadhan
doaj +1 more source
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers [PDF]
, 2017 This experiment with a representative sample of US adults (N=800) examines the effects of disclosure design characteristics in sponsored news on readers’ ability to recognize such content as paid advertising, and examines whether such recognition ...
Amazeen, Michelle A. +1 more
core +1 more source
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising [PDF]
, 2018 Via three studies, this article aims to develop and test an advertising disclosure which is understandable for children (ages six to 12 years old) and which can alert them to different types of advertising in multiple media formats.
Cauberghe, Veroline +5 more
core +5 more sources