Results 21 to 30 of about 20,372 (123)
Digital Advertising in U.S. Federal Elections, 2004-2020
Journal of Quantitative Description: Digital Media, 2022 Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections ...
Adam Sheingate +2 more
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The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 In a world where attracting consumer’s attention is becoming more and more difficult, and with advertisers increasingly becoming dissatisfied with the value provided by traditional media, marketers, and advertisers are forced to seek for, search and ...
Esraa Kasem +2 more
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Jurnal Ranah Komunikasi, 2018 Advertising is one of mark eting communication tool that many company used. Advertising is a tool for a company to provide information, to persuade and remind consumers to product which company’s owned.
Alisa Maqdissa +1 more
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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Studies in Business and Economics, 2023 Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of
Ungureanu Andrei +3 more
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Journalism and MediaThe aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
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Digital Advertising System in Urban Transport System of Žilina Town
Transport and Telecommunication, 2014 The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too.
Madleňák Radovan, Madleňáková Lucia
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A New Approach for advertising in the Digital Age
Journal of Architecture, Art & Humanistic Science, 2020 the types of advertising under the technologies are Varied in the digital age, One of the most important phenomena in the digital age is the social media on the Internet, which is characterized by strengthening the concept of participation and effective ...
Elham AbdElrhman
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The text of political advertising in the modern digital media sphere (an analysis of English-language political spots) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2019 The article is an attempt to reveal the basic verbal and non-verbal characteristics of the text of English-language political advertising in the digital media space.
Murashova Ekaterina P.
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Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis
KomunikatorThis study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria,
Filosa Gita Sukmono +3 more
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Advertising for the people: Digital media and citizen engagement in the smart urban environment
Smart Cities and Regional Development JournalThe aim of this paper is to explore how advertising can enhance citizen engagement within smart urban environments, aligning with the principles of human-centered digital transformation. Building on previous research into artificial intelligence (AI) and
Nikola VANGELOV, Stilia FELISI
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