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Digital Advertising in the 2022 Midterms
The Forum, 2023 This analysis focuses on candidate-sponsored digital advertising spending in federal races in the 2022 midterm elections. We focus the analysis on spending on Meta (which includes Facebook and Instagram) and Google (which includes YouTube and search ...
E. Fowler +4 more
semanticscholar +1 more source
Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
doaj +1 more source
Media planning of digital advertising campaigns
Eastern-European Journal of Enterprise Technologies, 2023 Under the conditions of digitalization of all sectors of social production, the study of types and features of digital advertising and its media planning acquires special importance and requires in-depth analysis. The object of research is media planning
T. Iankovets
semanticscholar +1 more source
The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 In a world where attracting consumer’s attention is becoming more and more difficult, and with advertisers increasingly becoming dissatisfied with the value provided by traditional media, marketers, and advertisers are forced to seek for, search and ...
Esraa Kasem +2 more
doaj +1 more source
Inefficiencies in Digital Advertising Markets [PDF]
, 2020 Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ...
Gordon, Brett R +5 more
core +1 more source
Jurnal Ranah Komunikasi, 2018 Advertising is one of mark eting communication tool that many company used. Advertising is a tool for a company to provide information, to persuade and remind consumers to product which company’s owned.
Alisa Maqdissa +1 more
doaj +1 more source
Data-driven digital advertising: benefits and risks of online behavioral advertising
, 2021 The research aims to investigate how individuals can be persuaded to make purchases through repeated and personalized messages. Specifically, the study proposes a framework of the potential benefits and risks of the online behavioral and data-driven ...
Simone Aiolfi, S. Bellini, D. Pellegrini
semanticscholar +1 more source
Monetization in digital advertising: interactivity for HbbTV [PDF]
, 2018 El HbbTV promueve la interactividad. En esta investigación analizamos los resultados de una serie sincrónica de campañas de publicidad interactiva llevada a cabo en 2016 por parte de Henkel en un canal de televisión en España.
Botey López, Jordi +3 more
core +2 more sources
Journal of Current Issues & Research in Advertising, 2022 In this article we provide a primer for blockchain technology (BT) and explain ways that it has been applied (or can be applied) to the field of advertising research and practice.
Joseph T. Yun, J. Strycharz
semanticscholar +1 more source
Does digital advertising affect vote choice? Evidence from a randomized field experiment
Research & Politics, 2022 Despite the increasing sums devoted to online political advertising, our understanding of the persuasive effects of such advertising is limited. We report the results of a ZIP code level randomized field experiment conducted over Facebook and Instagram ...
A. Coppock, D. Green, Ethan Porter
semanticscholar +1 more source