Results 31 to 40 of about 20,372 (123)

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising [PDF]

Innovative Marketing
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences.
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu   +3 more
doaj   +1 more source

Exploring evolving trends of gender representation in digital advertising in Egypt

Journal of Architecture, Art & Humanistic Science, 2020
Representation of gender in Egyptian advertising has a long history of ill portrayal of the roles of women versus the roles of men. Researchers had argued for a long time that women are portrayed as less important, objectified commodity and soft victims.
Dina Abboud
doaj   +1 more source

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

Омский научный вестник: Серия "Общество. История. Современность"
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing ...
N. V. Borovskikh
doaj   +1 more source

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State

Perspektif: Jurnal Ilmu-ilmu Sosial
This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this
Patrick Nkemdilim Ijeh, Hannah Emuobosa Ivwighren, Lydia I. Uwayah   +2 more
doaj   +1 more source

Implications of adopting semiological approach on iconic representation in website design

Journal of Architecture, Art & Humanistic Science, 2020
Computers are by far the most ubiquitous media used by contemporary societies; it took over large share of contemporary communication. Accordingly, digital advertising is getting more important and central to the advertising industry, specifically ...
Dina Abboud
doaj   +1 more source

Constructive-style vectors in digital advertising text: transformation and interaction

Неофилология
INTRODUCTION. The study is devoted to the problem of digital advertising text transformation under the influence of constructive-style vectors (CSV) of bookishness, mass media and colloquialism.
O. A. Uskova, I. V. Valieva
doaj   +1 more source

An Analysis of Competition and Displacement of Business among Media Forms in the Advertising Media Market of Pakistan

The Lahore Journal of Business, 2021
The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory.
Barira Bakhtawar, Faiza Latif, Asifa Kamal   +2 more
doaj  

The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters

Journal of Architecture, Art & Humanistic Science, 2018
This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature ...
Tarek Hamd Allah
doaj   +1 more source

Advertising-based revenue model in digital media market

Ekonomski Vjesnik, 2020
In the case of advertising-based revenue model, a company creates a digital media product, attracts interaction and engagement of users and then sells access to this audience to advertisers.
Alona Bekh
doaj  

Assessing digital advertising exposure using a virtual experimental protocol. [PDF]

Digit Health, 2022
Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans WD.   +7 more
europepmc   +1 more source