Results 41 to 50 of about 3,459,148 (313)

Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review

Golden Ratio of Marketing and Applied Psychology of Business
This research aims to understand the latest trends in digital advertising and measure the effectiveness of video content and social media in increasing engagement, conversion, brand awareness, and customer loyalty.
Titin Prihatiningsih, Redi Panudju, Iwan Joko Prasetyo   +2 more
semanticscholar   +1 more source

News in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptions [PDF]

, 2019
This study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news ...
Amazeen, M. A.
core   +1 more source

A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

Cogent Business & Management
This study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023.
S. Pahari, Anupam Bandyopadhyay, Vijay Kumar V. M., S. Pingle   +3 more
semanticscholar   +1 more source

Visual Communication Design of Digital Media in Digital Advertising

Journal of Contemporary Educational Research, 2021
With the continuous development of modern science and technology, great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.
Hongni Li
semanticscholar   +1 more source

Creating good feelings about unhealthy food: children’s televised ‘advertised diet’ on the island of Ireland, in a climate of regulation [PDF]

, 2015
Childhood eating habits and associations with advertising persist through life. Obesity is high in Ireland, and is increasing worldwide. Links between food promotion and children’s diets are well-established, and the World Health Organisation has called ...
Bergin, Rebecca, Kerr, Maeve, Livingstone, Barbara, Murrin, Celine, O’Brien, Sinead, Tatlow-Golden, Mimi   +5 more
core   +1 more source

Intermediaries, mediators and digital advertising’s tensions

Journal of Cultural Economics
We argue that Latour’s distinction between ‘intermediaries’ and ‘mediators’ captures important facets of tensions in market encounters and in the co-creation of ‘supply’ and ‘demand’ within digital advertising.
Addie McGowan, Donald MacKenzie, Koray Caliskan   +2 more
semanticscholar   +1 more source

Impact of a senior research thesis on students' perceptions of scientific inquiry in distinct student populations

FEBS Open Bio, EarlyView.
This study addressed how a senior research thesis is perceived by undergraduate students. It assessed students' perception of research skills, epistemological beliefs, and career goals in Biochemistry (science) and BDC (science‐business) students. Completing a thesis improved confidence in research skills, resilience, scientific identity, closed gender‐
Celeste Suart, Haley L. Zubyk, Michelle Ogrodnik, Caitlin E. Mullarkey, Felicia Vulcu   +4 more
wiley   +1 more source

Unraveling Quantitative Sensing Mechanism and Predictive Molecular Metrics for High‐Performance OFET Amine Sensors

Advanced Functional Materials, EarlyView.
This study introduces a novel chloro boron subphthalocyanine/polymer blend OFET sensor achieving 0.005 ppb limit of detection for ammonia at room temperature and high selectivity against similar amines. An original theoretical framework is proposed to describe the sensing mechanism, relating analyte molecular volume and Lewis basicity to sensor ...
Kavinraaj Ella Elangovan, Matthew P. Confer, Rui Zhang, Siqing Wang, Jeffrey S. Moore, Rohit Bhargava, Ying Diao   +6 more
wiley   +1 more source

Paid content strategies for news websites: An empirical study of British newspapers' online business models [PDF]

, 2007
This study uses qualitative research interviews and a survey to quantify and analyse business models at online newspapers in the UK. Senior editors and executives reported that news websites rely on advertising income to a greater extent than their print
Chyi Hsiang Iris, Hall Jim, Ihlström Carina, Jack Herbert, Mccracken Grant, Neil Thurman, Peng Foo Yeuh, Steinbock Dan, Weiss Robert   +8 more
core   +1 more source

Impact of Digital Advertising Strategies on the Competitive Advantage of SMEs in KSA

European Journal of Business and Management Research
The aim of the study was to identify effective communication strategies in digital advertising for SME’s in Saudi Arabia. The study analyzed the relationship between these strategies and competitive advantage using the content analysis method.
Laila Khaled Bin Khunin, Iyad A. Al-Nsour   +1 more
semanticscholar   +1 more source