Results 41 to 50 of about 20,372 (123)

No Targets, Just Vibes: Tuned Advertising and the Algorithmic Flow of Social Media

Social Media + Society
Digital advertising’s cultural surround is algorithmically tuned. The popular narrative about digital advertising is that it is hyper-targeted and customized.
Maria-Gemma Brown, Nicholas Carah, Brady Robards, Amy Dobson, Lillian Rangiah, Chiara De Lazzari   +5 more
doaj   +1 more source

Personalized but compromised? Geo-Targeted Algorithms and User Autonomy in MENA Digital Advertising [PDF]

Athens Journal of Mass Media and Communications
This paper explores the breadth of intricate dynamics of algorithmic personalization and user autonomy in digital advertising, with a depth into the geo-targeted algorithms within the MENA region.
Hassan Marrie
doaj   +1 more source

Evaluation of privacy protection methods of public service advertising visual design in the perspective of artificial intelligence internet of things.

PLoS ONE
With the widespread application of monitoring technology and network storage technology, there are some privacy issues in the process of public service advertising visual design and the process of pushing public service advertising visual design works ...
Xujun Tang
doaj   +1 more source

From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion

IEEE Access
This study investigates how users’ psychological ownership of digital services influences their responses to different advertising appeals in freemium business models.
Bong-Goon Seo, Do-Hyung Park
doaj   +1 more source

Comparison of the effectiveness of social responsibility campaigns in conventional and digital advertising

Clío
The purpose of this study was to identify the key factors that determine the effectiveness of socially responsible advertising, as well as to compare conventional and digital channels of its distribution to identify the most effective communication ...
Erisela Marko
doaj   +1 more source

Digital advertising in smart cities – methods for raising consumer engagement

Smart Cities and Regional Development Journal
The paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers.
Nikola VANGELOV
doaj   +1 more source

The Cost of Digital Advertisement

Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18, 2018
Digital advertisements are delivered in the form of static images, animations or videos, with the goal to promote a product, a service or an idea to desktop or mobile users. Thus, the advertiser pays a monetary cost to buy ad-space in a content provider»s medium (e.g., website) to place their advertisement in the consumer»s display. However, is it only
Panagiotis Papadopoulos, Nicolas Kourtellis, Evangelos P. Markatos   +2 more
openaire   +1 more source

SOCIAL MEDIA ADVERTISING AND BRAND LOYALTY IN SOUTH AFRICA’S RETAIL SECTOR: THE MODERATING ROLE OF CUSTOMER ENGAGEMENT

International Studies Journal
Research Problem: Brand loyalty in South Africa’s retail sector is increasingly threatened by the fragmented attention and fluid preferences of digital consumers.
ABDULRASAQ MUSTAPHA
doaj   +1 more source

Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology. [PDF]

Int J Environ Res Public Health, 2020
Romberg AR, Bennett M, Tulsiani S, Simard B, Kreslake JM, Favatas D, Vallone DM, Hair EC.   +7 more
europepmc   +1 more source

The impact of advertising on women’s self-perception: a systematic review

Frontiers in Psychology
This systematic review explores the multifaceted psychological impact of advertising on women’s self-perception, examining traditional advertising, femvertising, and the emerging effects of digital transformation.
Yao Dai, Zhixuan Zhu, Wu Yuan Guo
doaj   +1 more source