Results 51 to 60 of about 20,372 (123)

Observing “tuned” advertising on digital platforms

Internet Policy Review
The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically “optimised” to users in real ...
Nicholas Carah, Lauren Hayden, Maria-Gemma Brown, Daniel Angus, Aimee Brownbill, Kiah Hawker, Xue Ying Tan, Amy Dobson, Brady Robards   +8 more
doaj   +1 more source

The role of interactive digital applications in the design of advertising display booth from an economic perspective

Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
The massive digital development has led to the development of multiple applications aimed at engaging the recipient in unique experiences, the modern digital applications are applications based on virtual reality, hologram applications and interactive ...
Dr. Haidy Youssef Abou-Elgheit
doaj   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj  

The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals

Humanities & Social Sciences Communications
With the development of digital technology, virtual digital people have been used in various industries, and their advertising effectiveness has become a common concern in the marketing field. This study is based on the theoretical framework of heuristic-
Yixuan Liu, Ke Lei
doaj   +1 more source

The cost of banning TikTok: Implications for the digital advertising market. [PDF]

Proc Natl Acad Sci U S A
Donati D, Fong H.
europepmc   +1 more source

Exploring Socioeconomic Disparities in Adults' Interactions with the Digital Food Environment: A Qualitative Study. [PDF]

Inquiry
Molina Carrasco P, Gómez San Carlos N, Rodríguez Osiac L, Egaña Rojas D, Franch Maggiolo C, Gálvez Espinoza P.   +5 more
europepmc   +1 more source

Digital food advertising exposure and perceptions among school-age children: a mixed-methods study in Kazakhstan. [PDF]

Front Public Health
Rogova S, Plotnikova O, Kalishev M, Yerdessov N, Baimagambetova A, Zhamantayev O.   +5 more
europepmc   +1 more source

Advertising in the Era of the Digital Economy in Light of the Legislation of Algeria and the European Union

مجلة الدراسات والبحوث القانونية
Electronic advertising is considered one of the most modern technologies upon which the digital economy relies, due to its crucial role in promoting products and services prominent with the aim of attracting and enticing the consumer in a digital era ...
Adel Khalfallah, Hocine Miloud
doaj  

Profiles Vulnerable to Maladaptive Use of Recreational Digital Environments Identified Using the Big Five Model. [PDF]

Behav Sci (Basel)
Caffarel-Rodríguez B, Llamas AG, Porras-García E.   +2 more
europepmc   +1 more source

Adolescent E-cigarette use, social media exposure and socioeconomic inequality - results from a german school-based survey. [PDF]

Prev Med Rep
Trümpelmann M, Lüthgen M, Drömann D, Brinkmann F, Penner L, Burgard A, Axt P, Faesser HA, Jagomast T, Bachmann U, Sondersorg AC, Bohnet S, Franzen KF.   +12 more
europepmc   +1 more source