Results 81 to 90 of about 3,459,148 (313)

Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis

Komunikator
This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria,
Filosa Gita Sukmono, Nastiti Dyah Lestari, Suria Hani A. Rahman, Murtada Busair Ahmad   +3 more
doaj   +1 more source

‘People Need to Understand That They Are Stealing From Their Neighbours’: A Critical Media Analysis of the Representations and Resistance Throughout the Robodebt Scheme

Australian Journal of Social Issues, EarlyView.
ABSTRACT The Robodebt scheme issued thousand‐dollar debts to an estimated half a million people who had received social security. The debts were largely inaccurate and illegal, with the aim of improving the federal government's budget. The 2023 Royal Commission into the Robodebt Scheme found that the stigmatising political and public language about ...
Ella Kruger, Phillipa Evans
wiley   +1 more source

Advertising for the people: Digital media and citizen engagement in the smart urban environment

Smart Cities and Regional Development Journal
The aim of this paper is to explore how advertising can enhance citizen engagement within smart urban environments, aligning with the principles of human-centered digital transformation. Building on previous research into artificial intelligence (AI) and
Nikola VANGELOV, Stilia FELISI
doaj   +1 more source

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising [PDF]

Innovative Marketing
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences.
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu   +3 more
doaj   +1 more source

Exploring evolving trends of gender representation in digital advertising in Egypt

Journal of Architecture, Art & Humanistic Science, 2020
Representation of gender in Egyptian advertising has a long history of ill portrayal of the roles of women versus the roles of men. Researchers had argued for a long time that women are portrayed as less important, objectified commodity and soft victims.
Dina Abboud
doaj   +1 more source

Advertising repetition and complexity of digital signage advertisements: simplicity rules! [PDF]

, 2010
Digital signage is probably the most skyrocketing advertising medium of the moment, since the LCD-screens are almost impossible to avoid in everyday life for consumers, while few academic research is present to explore the potential of this medium.
Geuens, Maggie, Van Loock, Neal, Vermeir, Iris   +2 more
core  

Branding and the risk management imperative [PDF]

, 2018
In an increasingly risky socioeconomic environment, management needs to proactively consider brand-related risks. To understand brands as tools for risk management, they need to understand four types of brand risk: brand reputation risk, brand dilution ...
Fournier, Susan, Srinivasan, Shuba
core   +1 more source

The Cost of the National Disability Insurance Scheme: Australia's Print‐Media Discourse

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper examines the way that Australian newspapers have framed the cost of the National Disability Insurance Scheme (NDIS). Introduced in 2013, the NDIS represented a major change in Australia's disability support policy, moving for the first time to a nationwide universal insurance model.
Meera Chinnappa, Jennifer Smith‐Merry, Kuo‐yi Jade Chang   +2 more
wiley   +1 more source

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

Омский научный вестник: Серия "Общество. История. Современность"
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing ...
N. V. Borovskikh
doaj   +1 more source

“Because everybody's different”: Co‐designing body donor program consent processes

Anatomical Sciences Education, EarlyView.
Abstract While it is broadly accepted that body donation for anatomical education should rely on informed consent, consent processes vary substantially. Best practice guidelines for body donation are typically published by anatomical societies and may not reflect details valued by prospective donors or the educators and students who utilize donor ...
Georgina C. Stephens
wiley   +1 more source