Integrating Business Intelligence and CRM Systems With a Machine Learning Approach for Predictive Customer Retention in E-Commerce. [PDF]
Zeinali M, Ramezani Asli L, Khalili MA.
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Integrating sociocultural theories to inform public health response: unique relationships between moral foundations, cultural cognition worldviews, and COVID-19 attitudes and behaviors. [PDF]
Wolsko C, Marino E.
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Associations between snowboard coaches teaching interaction, motion guidance, and effectiveness assessment competencies and learners intentions to continue lessons. [PDF]
Liu J, Hu T, Yin J.
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Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques. [PDF]
Roosta S, Sadjadi SJ, Makui A.
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Gamified eco-points and cost salience-when rewards "do" and "do not" align in anti-food-waste apps. [PDF]
Luo T +6 more
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The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms. [PDF]
Chen B, Shi Z.
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A model of customer e-loyalty in the online banking [PDF]
With the rapid growth of online banking, it has been reinforced that companies need to build and maintain loyal customers. This study models e-loyalty as the endogenous variable that includes three exogenous variables (website quality, corporate image and perceived social presence) and two mediating variables (satisfaction and trust).
Yuan-shuh Lii
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The Effect of eWOM on E-Loyalty
International Journal of Customer Relationship Marketing and Management, 2020This article examines how the electronic word of mouth (eWOM) influences customer e-loyalty in the context of online banking and the role of e-satisfaction as a mediator factor. For these purposes, research hypotheses based on the content analysis of the previous studies were developed and tested using 352 mobile customers banking services in Jordan ...
Haneen Hasan +2 more
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Business-to-consumer (B2C) e-commerce has grown at a phenomenal rate and the best may be yet to come. The steady growth of B2C e-commerce over the last three holiday seasons is indicative of the remarkable potential of online retailing as an alternative to the traditional bricks-and-mortar mode of shopping. However, many consumers are hesitant to adopt
Sarv Devaraj, Ming Fang, Rajiv Kohli
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