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A model of customer e-loyalty in the online banking [PDF]

open access: yesEconomics Bulletin, 2009
With the rapid growth of online banking, it has been reinforced that companies need to build and maintain loyal customers. This study models e-loyalty as the endogenous variable that includes three exogenous variables (website quality, corporate image and perceived social presence) and two mediating variables (satisfaction and trust).
Yuan-shuh Lii
openaire   +1 more source

The Effect of eWOM on E-Loyalty

International Journal of Customer Relationship Marketing and Management, 2020
This article examines how the electronic word of mouth (eWOM) influences customer e-loyalty in the context of online banking and the role of e-satisfaction as a mediator factor. For these purposes, research hypotheses based on the content analysis of the previous studies were developed and tested using 352 mobile customers banking services in Jordan ...
Haneen Hasan   +2 more
openaire   +1 more source

E-loyalty

Communications of the ACM, 2003
Business-to-consumer (B2C) e-commerce has grown at a phenomenal rate and the best may be yet to come. The steady growth of B2C e-commerce over the last three holiday seasons is indicative of the remarkable potential of online retailing as an alternative to the traditional bricks-and-mortar mode of shopping. However, many consumers are hesitant to adopt
Sarv Devaraj, Ming Fang, Rajiv Kohli
openaire   +1 more source

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