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Political appeals in tobacco marketing: Tucker Carlson unveils Alp nicotine pouch brand on X. [PDF]
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Communications of the ACM, 2003
Business-to-consumer (B2C) e-commerce has grown at a phenomenal rate and the best may be yet to come. The steady growth of B2C e-commerce over the last three holiday seasons is indicative of the remarkable potential of online retailing as an alternative to the traditional bricks-and-mortar mode of shopping. However, many consumers are hesitant to adopt
Sarv Devaraj, Ming Fan, Rajiv Kohli
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Business-to-consumer (B2C) e-commerce has grown at a phenomenal rate and the best may be yet to come. The steady growth of B2C e-commerce over the last three holiday seasons is indicative of the remarkable potential of online retailing as an alternative to the traditional bricks-and-mortar mode of shopping. However, many consumers are hesitant to adopt
Sarv Devaraj, Ming Fan, Rajiv Kohli
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Drivers of E-Loyalty in E-Recruitment
Journal of Electronic Commerce in Organizations, 2021This paper investigates drivers of e-loyalty in the B2B e-recruitment industry in Jordan, exploring the relationship between e-service quality, e-satisfaction, and e-trust, and the effect of e-satisfaction and e-trust on e-loyalty. An online survey was administered to 400 active business customers listed in an e-recruitment firm in Jordan, of which ...
Mamoun N. Akroush +5 more
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International Journal of Online Marketing, 2016
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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Effects of Website Interactivity on E-Loyalty
International Journal of E-Business Research, 2010This study examines the impact of major considerations of commercial website design and management, website interactivity, the important performance factor, and customer loyalty. Meaningful interactions with existing and potential customers allow e-commerce firms to enhance customer loyalty by providing satisfactory customer experience.
Wen-Jang Jih +2 more
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Colour, trust, satisfaction, and E-loyalty
Proceedings of the 2nd International Conference on Machine Learning and Soft Computing, 2018Vietnamese researchers and designers are challenged to choose country-appropriate colour that can drive user experience towards websites. Little research has been done on colour treatments in accredited website user experience in the context of Vietnam.
Tran Trung Khuong +3 more
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The Effect of eWOM on E-Loyalty
International Journal of Customer Relationship Marketing and Management, 2020This article examines how the electronic word of mouth (eWOM) influences customer e-loyalty in the context of online banking and the role of e-satisfaction as a mediator factor. For these purposes, research hypotheses based on the content analysis of the previous studies were developed and tested using 352 mobile customers banking services in Jordan ...
Haneen Hasan +2 more
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Internet Markets and E-Loyalty
2011As expectation of e-businesses has changed to disappointment, many e-business companies are trying to survive in Internet markets. As a way to survive in Internet markets, they try to build customers’ loyalty. This chapter explains critical components to build customers’ loyalty such as trust and switching costs.
Changsoo Sohn, Dong-Il Lee
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Examining e-loyalty towards online shopping platforms
Internet Research, 2017Existing research has long considered e-loyalty as a key to the success of online shopping. The purpose of this paper is to advance the theoretical understanding of e-loyalty by exploring the roles of coupon proneness and value consciousness in the context of online shopping platforms.,The authors empirically tested the research model using a sample of
Xiabing Zheng +2 more
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