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Modeling e-loyalty: a moderated-mediation model
The Service Industries Journal, 2018This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory.
Chieh-Peng Lin +4 more
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Consumer E‐Loyalty to Online Travel Intermediaries
Journal of Quality Assurance in Hospitality & Tourism, 2009The Internet has been increasingly viewed by consumers as the preferred channel to search and purchase travel products. The purpose of this study was to identify and examine the antecedents of consumer loyalty toward online travel intermediaries. An integrative model of consumer e‐loyalty was developed, positing that perceived value, perceived quality,
Gregory Dunn +3 more
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Understanding patient e-loyalty toward online health care services
Health Care Management Review, 2013Public health institutions are making a great effort to develop patient-targeted online services in an attempt to enhance their effectiveness and reduce expenses. However, if patients do not use those services regularly, public health institutions will have wasted their limited resources. Hence, patients' electronic loyalty (e-loyalty) is essential for
Eva, Martínez-Caro +2 more
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E‐satisfaction and e‐loyalty: A contingency framework
Psychology & Marketing, 2003AbstractThe authors investigate the impact of satisfaction on loyalty in the context of electronic commerce. Findings of this research indicate that although e‐satisfaction has an impact on e‐loyalty, this relationship is moderated by (a) consumers' individual level factors and (b) firms' business level factors.
Rolph E. Anderson, Srini S. Srinivasan
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Usage of E-Loyalty Programs in Hospitality Industry
2016WOS ...
Yuksek, Gökçe, Yozcu, Özen Kırant
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E-Loyalty — Kundenbindung durch Individualisierung im E-Business
2002Keine Frage, der — individuelle — Kunde gerat zunehmend in den Fokus von Forschung und Praxis. Diese (Ruck-)Besinnung auf den Kunden schlagt sich in einer Inflation an unterschiedlichen — oder zumindest unterschiedlich bezeichneten — (Mar-keting-)Konzepten nieder.
Frank Piller, Christian Schaller
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E-loyalty: customer loyalty on the Internet
2017Loyalty can be built online only if the target group has access to the Internet and uses it regularly. Whether customer loyalty should be pursued solely through an online programme or whether a combination of a classic and an e-based solution would be more effective depends on the target group's affinity to the Web.
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E-Loyalty Simulation Based on Hidden Markov Model
2013With the rapid development of E-retailing business, customer loyalty management becomes more important to E-retailers. However, E-loyalty is not observable from the perspective of merchants, there should have data mining before recognizing and grouping consumers.
Juanjuan Chen +2 more
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Building E-Loyalty Across Cultures and Organizational Boundaries
2003Managers and researchers are struggling with the concept of e-loyalty and how trust can be developed in online environments. In an article in the Harvard Business Review, Reichheld and Schetter (2000, 105) suggest building loyalty on the Web does “raise new questions and open new opportunities; it places the old rules in a new context.” Trust has ...
Dianne Cyr, Haizley Trevor-Smith
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