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Usage of E-Loyalty Programs in Hospitality Industry
2016WOS ...
Yuksek, Gökçe, Yozcu, Özen Kırant
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Investigation of psychological dimensions of trust on e-loyalty
Journal of Islamic Marketing, 2015Purpose – The purpose of this paper is to integrate extant literature on psychological dimensions and trust to develop a model of consumer e-loyalty. Design/methodology/approach – This paper develops four important psychological-based factors impacting consumer ...
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E-loyalty: customer loyalty on the Internet
2017Loyalty can be built online only if the target group has access to the Internet and uses it regularly. Whether customer loyalty should be pursued solely through an online programme or whether a combination of a classic and an e-based solution would be more effective depends on the target group's affinity to the Web.
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The Nature of E-Loyalty in B2C E-Commerce
2002The present chapter discusses the nature of e-loyalty in B2C e-commerce. Based on previous theoretical work on loyalty in traditional commercial settings, we argue that highly affective forms of loyalty are unlikely to develop in online environments. Rather, we suggest that the e-commerce environment promotes self-sufficiency and mitigate the need for ...
Daniel Tomiuk, Alain Pinsonneault
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The purpose of this study is to examine the formation of customer e-loyalty to a social shopping website. The formation of customer e-loyalty to a social shopping website is examined based on cognitive-affective-conative-action loyalty framework. This study proposes that customer e-loyalty is strongly associated with website quality, e-satisfaction and
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Factors that are Influencing the E-Loyalty in the Marketplace
International Research Journal of Economics and Management Studies, 2023openaire +1 more source
A Study of Customer E-Loyalty: The Role of Mediators
2014This study aims to examine the relation between customer satisfaction and loyalty and introduce the roles of commitment, trust, involvement, and perceived value as the mediators in the formation of e-loyalty. A web based consumer survey was used for data collection.
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