Results 261 to 270 of about 316,818 (309)
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Journal of Cases on Information Technology, 2019
In this competitive atmosphere, internet marketing serves as an effective alternate trade network that businesses can focus on to get direct access to their target customers. Online buying facilitates shoppers to purchase goods and services right away from the merchants over the internet and without human interference.
Kumari Anshu, Loveleen Gaur
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In this competitive atmosphere, internet marketing serves as an effective alternate trade network that businesses can focus on to get direct access to their target customers. Online buying facilitates shoppers to purchase goods and services right away from the merchants over the internet and without human interference.
Kumari Anshu, Loveleen Gaur
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E-satisfaction: a re-examination
Journal of Retailing, 2004E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of
Evanschitzky, Heiner +3 more
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E-satisfaction: an initial examination
Journal of Retailing, 2000Abstract As more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience becomes crucial. Even though this understanding appears crucial, no studies have examined the factors that make consumers satisfied with their e-retailing experiences.
David M. Szymanski, Richard T. Hise
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International Journal of Online Marketing, 2016
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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Relationship between Equity and e-Satisfaction
Journal of Global Academy of Marketing Science, 2001Abstract In Internet age, traditional transaction concepts are being examined in new perspectives. Electronic commerce, as a new transaction paradigm, is being paid attention to reexamine traditional marketing theories. In this study, equity is adapted to electronic commerce.
Kyung Hoon Kim, Dong Yul Kim
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E-Satisfaction: A Moroccan Replication and Extension
Services Marketing Quarterly, 2014This study contributes towards the establishment of external validity for Szymanski and Hise's (2000) e-satisfaction model by extending the measurement and predictors of e-satisfaction to a cross-cultural context using a sample of Moroccan online consumers.
Catherine Bachleda, Yassine Selmouni
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Relating E-satisfaction to Behavorial Outcomes: An Empirical Study
SSRN Electronic Journal, 2003Prior work has examined antecedents and behavioral outcomes of satisfaction in an offline setting but few studies explore whether the findings hold for increasingly important online settings. This paper extends the prior work to explore the antecedents of e‐satisfaction and the relations between e‐satisfaction and two new behaviorial outcomes related ...
Harvir S. Bansal +3 more
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A Critical Review of the E-Satisfaction Literature
American Behavioral Scientist, 2008User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential ...
null Qimei Chen +2 more
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