Results 271 to 280 of about 22,454,115 (318)
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Journal of Cases on Information Technology, 2019
In this competitive atmosphere, internet marketing serves as an effective alternate trade network that businesses can focus on to get direct access to their target customers. Online buying facilitates shoppers to purchase goods and services right away from the merchants over the internet and without human interference.
Kumari Anshu, Loveleen Gaur
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In this competitive atmosphere, internet marketing serves as an effective alternate trade network that businesses can focus on to get direct access to their target customers. Online buying facilitates shoppers to purchase goods and services right away from the merchants over the internet and without human interference.
Kumari Anshu, Loveleen Gaur
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A Critical Review of the E-Satisfaction Literature
American Behavioral Scientist, 2008User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential ...
null Qimei Chen +2 more
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E-Satisfaction: A Moroccan Replication and Extension
Services Marketing Quarterly, 2014This study contributes towards the establishment of external validity for Szymanski and Hise's (2000) e-satisfaction model by extending the measurement and predictors of e-satisfaction to a cross-cultural context using a sample of Moroccan online consumers.
Catherine Bachleda, Yassine Selmouni
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2022
Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and ...
Demirbaş, E. +3 more
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Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and ...
Demirbaş, E. +3 more
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Relationship between Equity and e-Satisfaction
Journal of Global Academy of Marketing Science, 2001Abstract In Internet age, traditional transaction concepts are being examined in new perspectives. Electronic commerce, as a new transaction paradigm, is being paid attention to reexamine traditional marketing theories. In this study, equity is adapted to electronic commerce.
Kyung Hoon Kim, Dong Yul Kim
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The Effects of Involvement on E-Satisfaction Models
Services Marketing Quarterly, 2011E-tailing has changed the fundamental structure of marketing channels and consumer behavior. At the same time, consumer satisfaction is becoming even more critical to the survival and growth of e-tailers as they face both traditional and nontraditional competition. The two main objectives of this study are to find: (a) whether the disconfirmation model
Soo-Young Moon +2 more
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International Journal of Online Marketing, 2016
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping in the Indian e-commerce context.
Gyaneshwar Singh Kushwaha +1 more
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Relating E-satisfaction to Behavorial Outcomes: An Empirical Study
SSRN Electronic Journal, 2003Prior work has examined antecedents and behavioral outcomes of satisfaction in an offline setting but few studies explore whether the findings hold for increasingly important online settings. This paper extends the prior work to explore the antecedents of e‐satisfaction and the relations between e‐satisfaction and two new behaviorial outcomes related ...
Harvir S. Bansal +3 more
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E‐service quality as antecedent to e‐satisfaction
Online Information Review, 2012PurposeThe purpose of this paper is to analyse the influence of culture on the relationship between each of the dimensions of e‐service quality and satisfaction with a web site involving purchase of a tourism service.Design/methodology/approachA questionnaire was administered to 300 international tourists (150 British and 150 Spanish) who had purchased
Carmen Maria Sabiote +2 more
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E‐satisfaction and e‐loyalty: A contingency framework
Psychology & Marketing, 2003AbstractThe authors investigate the impact of satisfaction on loyalty in the context of electronic commerce. Findings of this research indicate that although e‐satisfaction has an impact on e‐loyalty, this relationship is moderated by (a) consumers' individual level factors and (b) firms' business level factors.
Rolph E. Anderson, Srini S. Srinivasan
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