Results 31 to 40 of about 17,171 (209)
Jurnal Aplikasi ManajemenElectronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases.
Rivaldi Arissaputra +5 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2022 E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in ...
Eka Putri Innayah +4 more
doaj +1 more source
Jurnal Performa, 2023 This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents.
Alexander Hartono Hartono, David Kodrat
doaj +1 more source
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
core +1 more source
Strategic Management Journal, EarlyView.Abstract Research Summary Entrepreneurship accelerators are increasingly promoted as structural interventions to close gender gaps, yet studies have not established a differential impact of participation for women. This prior evidence—drawn from high‐tech, male‐dominated settings—may overlook how outcomes differ in more feminized domains such as social
Nilanjana Dutt, Sarah Kaplan
wiley +1 more source
PENGARUH E-WOM DAN KESADARAN MEREK TERHADAP MINAT BELI YANG DIMEDIASI OLEH CITRA MEREK PADA PENGGUNA IPHONE DI KOTA BANDA ACEH [PDF]
, 2018 ABSTRAKPenelitian ini bertujuan untuk mengukur pengaruh E-WOM dan Kesadaran Merek terhadap Minat Beli yang dimediasi oleh Citra Merek Pada Pengguna iPhone di Kota Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah penduduk kota Banda Aceh yang
ALFI RIZANI
core
Demystifying the mist: Why do individuals hesitate to accept AI educational services?
British Journal of Psychology, EarlyView.Abstract Rapid advances in AI technology are fuelling the proliferation of AI applications across industries, including educational services. With the allure of intelligent tutoring, individuals now face the choice of their educational approach—either parental engagement or utilizing AI educational services. This research employs an experimental design
Aiping Shao +4 more
wiley +1 more source
Pengaruh Citra Destinasi, E-wom, terhadap Kepuasan Wisatawan dan Kepercayaan [PDF]
, 2019 The purpose of trying to make the uniqueness of tourism products is to be able to attract tourists to visit and have future behavioral intentions. Therefore this study aims to examine the influence of destination image variables, e-wom on satisfaction ...
Hadi, L. (Lukmono) +2 more
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The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan [PDF]
, 2020 The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in ...
Ahmad, Naveed +4 more
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Higher Education: a once-in-a-lifetime purchase [PDF]
, 2020 Purpose - Drawing on infrequent purchase and university selection literature, this study aims to make theoretical contributions to the identification and comprehension of the ‘once-in-a-lifetime purchase’ (OILP) phenomenon.
Balmer, John +2 more
core +1 more source