Results 51 to 60 of about 17,171 (209)
PENGARUH SUMBER INFORMASI ONLINE TERHADAP NIAT BELI MOBIL DI KOTA BANDA ACEH DENGAN VARIABEL SIKAP SEBAGAI MEDIASI [PDF]
, 2017 ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh sumber informasi online dari electronic word-of-mouth (e-WOM), website netral, website produsen terhadap niat beli mobil di Banda Aceh dengan variabel sikap sebagai mediasi.
SRI WAHYUNI
core
Sustainable business models: integrating employees, customers and technology [PDF]
, 2020 This Special Issue of the Journal of Business & Industrial Marketing has the same title as the 23rd International Conference CBIM 2018 (June 18-20, 2018, Madrid, Spain) “Sustainable Business Models: Integrating Employees, Customers and Technology”.
Martín-Peña, M. +3 more
core +1 more source
Scandinavian Journal of Psychology, EarlyView.ABSTRACT This study developed and validated the Critical Right Scale (CRS) to measure emerging critical right attitudes and revised the Critical Social Justice Attitudes Scale (CSJAS‐R), replicating its psychometric evaluation. A nationwide convenience sample of Finnish adults (n = 626) completed an online survey. Item screening used exploratory factor
Oskari Lahtinen
wiley +1 more source
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler DergisiThe main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity.
Mahmut Koçan, Emel Yıldız
doaj +1 more source
Psychology &Marketing, Volume 43, Issue 4, Page 908-933, April 2026.ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann +4 more
wiley +1 more source
PENGARUH E-WOM TERHADAP KEINGINAN UNTUK MEMBELI DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI PADA PENGGUNA APLIKASI STEAM DI BANDA ACEH [PDF]
, 2018 ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh Electronic Word Of Mouth aplikasi Steam terhadap Keinginan untuk Membeli dengan Kepercayaan Merek sebagai variabel mediasi.
Zaniel Alfian
core
Building local fashion brand equity for young consumers [PDF]
, 2018 The purpose of this study was to examine the effect of brand awareness, perceived quality of the brand, brand association, brand loyalty, and brand image on the brand equity of local fashion brand among young consumers in Surabaya.
Anandya, Dudi +2 more
core +1 more source
E-Jurnal Manajemen, 2020 Keputusan pembelian merupakan hasil dari suatu proses pengambilan keputusan dari beberapa pilihan atau alternatif yang tersedia. Keputusan pembelian sangat penting bagi perusahaan.
Ni Made Padmawati +1 more
doaj +1 more source
Corporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter [PDF]
, 2015 Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not.
Al-Karaghouli, W +5 more
core +1 more source