Results 91 to 100 of about 18,156 (201)
eWOM & Referrals in Social Network Services [PDF]
, 2012 If a few decades ago the development of the Internet was instrumental in the interconnection between markets, nowadays the services provided by Web 2.0, such as social network sites (SNS) are the cutting edge.
Arenas Gaitán, Jorge +2 more
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Hubungan Komunikator dalam Electronic Word Of Mouth dengan Keputusan Pembelian Followers Akun Instagram Kulinerpku [PDF]
, 2017 Electronic word of mouth is positive or negative statement about a product or a company made by potential customers, current customers or former customers over the internet.
Lubis, E. E. (Evawani) +1 more
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The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products.
Anisa Fanestya Nofalia, Albari Albari
doaj +1 more source
International research journal of management, IT and social sciencesThe increasing awareness among women regarding the importance of appearance and self-image, especially in the professional world, has driven the use of skincare products as part of personal branding and professionalism strategies. This study aims to examine the influence of influencer credibility and e-WOM on repurchase intention of skincare products ...
Komang Listia Damariyanti +1 more
openaire +1 more source
The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior [PDF]
This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread ...
Akridge, Jay T. +3 more
core +1 more source
Social Influence in Social Advertising: Evidence from Field Experiments
, 2012 Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display.
Bakshy, Eytan +3 more
core +1 more source
PENGARUH E-WOM INFORMATION PADA ONLINE PURCHASE INTENSION SUMBAR SMARTPHONE DI KOTA PADANG (SURVEI PADA FOLLOWERS MEDIA SOSIAL INSTAGRAM) [PDF]
, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh E-WOM Information Quality, E-WOM Information Credibility, E-WOM Information Usefulness dan E-WOM Information Adoption Terhadap Online Purchase Intention pada Sumbar Smartphone di Kota Padang.
DHEA, PANGESTU PUTRI
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Eduvest - Journal of Universal StudiesPurpose – This study aims to explore the impact of social media influencers (SMIs) intimate self-influencer congruence on consumers’ electronic word of mouth (e-WOM), with a focus on the role of parasocial relationships and congruence among the influencer, product and consumer.
Benedict Peterson +2 more
openaire +1 more source
A Critical Review of Theory of Planned Behavior in Knowledge Payment
International Journal of Management, Finance and AccountingThe Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited.
Tang Yunlong +2 more
doaj +1 more source
Word of mouth marketing through Online Social Networks [PDF]
, 2009 Paper 291This paper proposes a research agenda for studying factors that may affect marketing effectiveness in the context of online communities. Findings of prior studies are synthesized into a more comprehensive review of the state of the art of ...
Cao, J, Chau, M, Knotts, T, Xu, J
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