Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
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Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products. [PDF]
Soc Media Soc, 2022 Kostygina G +7 more
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Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value. [PDF]
Behav Sci (Basel)Wang C, Guo J.
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The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
PLoS OneBabu MA +4 more
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Do customers' perceptions of Islamic banking services predict satisfaction and word of mouth? Evidence from Islamic banks in Bangladesh. [PDF]
PLoS One, 2023 Rahman MK +4 more
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The Role of Real-Time Engagement in Shaping Social Media Check-In Behavior: Moderating Effects of Trust and Peer Influence. [PDF]
Brain BehavLu X, Balakrishnan K, Chan TJ, Na M.
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The mediating role of gender in social media shopping acceptance: from the WOM perspective. [PDF]
Heliyon, 2022 Jeljeli R, Farhi F, Hamdi ME.
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Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. [PDF]
PLoS OneHao L, Lin B, Zhu Y.
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Did you donate? Talking about donations predicts compliance with solicitations for donations. [PDF]
PLoS One, 2023 Schröder JM +3 more
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Offline visit intention of online patients: the Grice's maxims and patient involvement. [PDF]
BMC Med Inform Decis MakCao X, Liu Y, Fang Z, Zhu Z.
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