Results 161 to 170 of about 18,156 (201)

Online Mental Health Peer-support Forums for Youth: An Exploratory Study on Stakeholder Perspectives. [PDF]

Indian J Psychol Med
Achar M, Mehrotra S.
europepmc   +1 more source

Silenced Survivors: A Systematic Review of the Barriers to Reporting, Investigating, Prosecuting, and Sentencing of Adult Female Rape and Sexual Assault. [PDF]

Trauma Violence Abuse
Wieberneit M, Thal S, Clare J, Notebaert L, Tubex H.   +4 more
europepmc   +1 more source

Exploring trust determinants influencing the intention to use fintech via SEM approach: Evidence from Pakistan. [PDF]

Heliyon
Zhao H, Khaliq N, Li C, Rehman FU, Popp J.   +4 more
europepmc   +1 more source

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The Effect Of E-WOM And Source Credibility Of Instagram Account @racunshopeecheck On Customer Path 5A (Aware, Appeal, Ask, Act, Advocate)

Business Journal : Jurnal Bisnis Dan Sosial, 2023
One of the marketplaces that has managed to get a lot of users in Indonesia is Shopee. Having many users encourages Shopee to develop features that can facilitate and satisfy its users. One new feature launched by Shopee is Shopee Affiliate Program.
Indria Angga Dianita, Tharisa Azzahra Rizky   +1 more
openaire   +1 more source

E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)

Advanced Science Letters, 2015
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or evaluation of a product by a consumer.
Abdul Rahim, Roslin, Sulaiman, Zuraidah, Chin, Thoo Ai, Zaidin, Norzaidahwati, Zakuan, Norhayati   +4 more
openaire   +2 more sources

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

International Journal of Online Marketing, 2018
Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed ...
Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway   +2 more
openaire   +1 more source

Enhancing the Customer’s Purchase Intention Through Strategic e-WOM Credibility

Review of Marketing Science
Abstract Due to its speed, volume, and validity, online word-of-mouth, or e-WOM, has garnered increasing attention recently and greatly impacted customers’ decision-making. This study investigates how particular antecedents influence e-WOM’s perceived credibility and how that credibility influences consumers’ intentions to make a ...
null Anuradha, Amarjeet Kaur Malhotra
openaire   +1 more source

Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention: a study of food and fashion blogging

International Journal of Business and Globalisation, 2021
Vinod Kumar Singh, Naman Sharma, Prachi Sahai, Megha Sharma   +3 more
openaire   +1 more source

The Influence of Influencer Credibility, Social Media Marketing, and E-Wom on Brand Image and Its Impact on Intention to Purchase Local Skincare Among Gen Z (Study on Somethinc Local Skincare)

International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM)
This study focuses on local skincare products and aims to expand the current understanding by examining the impact of social media marketing, influencer credibility, and e-word-of-mouth on brand image and its influence on Generation Z consumers’ propensity to purchase local skincare products. This kind of study is quantitative and uses an online survey
Yulizar, Salma Putri, Usman, Osly, Krissanya, Nofriska   +2 more
openaire   +2 more sources

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services, 2022
Sebastian Molinillo, Arnold Japutra
exaly