Results 171 to 180 of about 18,156 (201)

The Effect of Source Credibility about Online Restaurant Information on Information Usefulness, Acceptance of e-WOM and Behavior Intention

International Journal of Tourism and Hospitality Research, 2016
Dong-keun Lee, Tae-kyun Na
openaire   +1 more source

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Journal of Business Research, 2020
Tc Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi   +2 more
exaly  

The Influence of Trust, Message Content, and Recommendation on e-WOM Credibility and Its Impact on Purchase Intentions in e-Marketplace

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
openaire   +1 more source

Using a Heuristic-Systematic Model to assess the Twitter user profile’s impact on disaster tweet credibility

International Journal of Information Management, 2020
Jaebong Son, Hyung Koo Lee
exaly  

Credibility in E-WOM: how review perceptions impact their persuasiveness

Tijdschrift voor Communicatiewetenschap, 2013
van Hemelen, Nathalie, Smits, Tim, Verlegh, Peeter   +2 more
openaire   +1 more source

PENGARUH E-WOM, BRAND IMAGE, PRODUCT QUALITY DAN ENDORSER CREDIBILITY TERHADAP PURCHASE INTENTION PRODUK GARNIER (STUDI PADA MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS ANDLAS)

2019
Kekuatan media sosial menjadi peran penting terutama bagi perusahaan untuk memperkenalkan produknya kepada konsumen. E-WOM menjadi sebuah alat untuk menyampaikan informasi kepada orang lain tentang produk yang mereka beli atau gunakan agar menimbulkan minat beli atau purchase intention. Kredibiltas endorser pun menjadi peran penting dalam hal ini untuk
openaire  

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Journal of Retailing and Consumer Services, 2020
Elvira Ismagilova, Emma Slade, Nripendra P Rana   +2 more
exaly  

Effect of online review sentiment on product sales: The moderating role of review credibility perception

Computers in Human Behavior, 2022
Feng Mai
exaly  

PENGARUH INFLUENCER CREDIBILITY, SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP PURCHASE INTENTION SKINCARE LOKAL DI KALANGAN GEN Z (STUDI PADA SKINCARE LOKAL SOMETHINC) [PDF]

Penelitian ini bertujuan untuk memperoleh pengetahuan baru dan menganalisis terkait pengaruh dari influencer credibility, social media marketing, dan E-WoM terhadap brand image dan dampaknya terhadap purchase intention skincare lokal di kalangan Gen Z dengan studi pada skincare lokal Somethinc.
openaire  

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Journal of Business Research, 2021
Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri   +2 more
exaly