Results 151 to 160 of about 610 (183)
Some of the next articles are maybe not open access.
ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES
Global marketing conference proceeding, 2016Abstract It becomes more and more important for marketers to understand why individuals adopt electronic word-of-mouth (e-WOM) on social networking sites. This paper aims to understand the social networking sites users e-WOM adoption based on the attachment theory.
Min-Sook Park, Jong-Kuk Shin, Yong Ju
openaire +1 more source
Pengaruh Electronic Word of Mouth (E-WOM) Review Film terhadap Minat Penonton
Bandung Conference Series: Public Relations, 2023Abstract. Nowadays the era of interactive communication through the development of the internet makes it easy to access information for each individual with the emergence of the concept of Electronic Word of Mouth (E-WOM). E-WOM is a form of conventional communication development, WOM (Word of Mouth).
Insun Asrialdhuha, Rita Gani
openaire +1 more source
International Journal of Online Marketing, 2018
Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed ...
Basma El-Sayed El-Baz +2 more
openaire +1 more source
Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed ...
Basma El-Sayed El-Baz +2 more
openaire +1 more source
Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study
Benchmarking: An International JournalPurpose In today’s fast-paced and interconnected market, companies must adapt to the evolving demands of their customers. Therefore, it is essential to examine the impact of online reviews on potential customers' intent to purchase.
Krishna Roy +3 more
openaire +1 more source
The Influence of Website Quality and Electronic Word of Mouth (e-WOM) on Purchase Intention
Bandung Conference Series: Business and ManagementAbstract.As one of the best online shopping platforms in Indonesia, Shopee can maintain its position in intense competition, through the phenomenon of online information dissemination and the important role of websites for online shopping platforms. This study was conducted to analyze the effect of website quality and electronic word of mouth (e-WOM ...
null Wina Apriyanti +2 more
openaire +1 more source
The Effect of Electronic Word of Mouth (e-WOM) on Consumers' Purchasing Intentions
2021Dünyada meydana gelen teknolojik devrimin bir sonucu olarak hayatımıza giren elektronik ağızdan ağıza iletişim (e-WOM), günümüz tüketicileri ve işletmeleri için önemli bir bilgi kaynağıdır. e-WOM ile elde edilen bilgiler doğrultusunda tüketiciler satın alma davranışlarını şekillendirebilmektedirler.
openaire +1 more source
PENGARUH WOM (WORD OF MOUTH) DAN E-WOM (ELECTRONIC- WORD OF MOUTH) TERHADAP MINAT KUNJUNGan WISATA [PDF]
, 2016 Penelitian ini bertujuan untuk mengetahui pengaruh WOM (Word of Mouth) dan E-WOM (Electronic-Word of Mouth) terhadap minat kunjungan wisata ke Kota Sawahlunto. Sampel penelitian ini sebanyak 112 responden yang terdiri dari masyarakat umum yang berdomisili di Kota Padang yang belum pernah melakukan kunjungan wisata ke Kota Sawahlunto.
openaire
INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON AUDIENCE INTENTIONS IN PERFORMING ARTS EVENTS
ShodhKosh: Journal of Visual and Performing ArtsThe swift development of online platforms has changed how viewers receive and appraise information, and electronic word of mouth (eWOM) has become an important element of consumer behavior. Although the effect of eWOM has been studied extensively in other areas including e-commerce and tourism, its role in influencing the intentions of the audience in ...
Dipti Jain +5 more
openaire +1 more source
Behavioral Intentions and E-WOM (Electronic Word of Mouth) in Indonesia E-commerce
Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia, 2022Kevin Suryadi +2 more
openaire +1 more source