Results 171 to 180 of about 622 (185)

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Journal of Marketing Management, 2015
Rahul Chawdhary, Francesca Dall'Olmo Riley   +1 more
exaly  

ELECTRONIC WORD OF MOUTH (e-WOM) IN TOURISM AND HOSPITALITY: A GENERAL ANALYSIS.

2021
openaire   +1 more source

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Journal of Marketing Management, 2013
Julia Wolny
exaly  

Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art

Tourism Review, 2020
Willem Coetzee, Shahab Pourfakhimi
exaly  

Factors influencing visual electronic Word of Mouth (e-WOM) on restaurant experience

2016
D. Abdullah, M.E.R.M. Hambali, S.B.M. Kamal, N. Din, J. Lahap   +4 more
openaire   +1 more source

The Influence of Electronic Word-of-Mouth (e-WOM) on Purchase Intention in GoFood

International Research Journal of Economics and Management Studies
openaire   +1 more source

How non-economic motivations affect electronic word-of-mouth: evidence from Chinese social media

International Journal of Information Systems and Change Management, 2018
Umair Akram, Zubair Akram
exaly  

The Significance of Electronic Word-of-Mouth (e-WOM) Content in the Shaping of the Visitor’s Perception of Quality and Value

Springer Proceedings in Business and Economics, 2016
exaly  

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

International Journal of Contemporary Hospitality Management
Dusan Mladenovic, Elvira Ismagilova, Raffaele Filieri   +2 more
exaly  

ADOPTION OF ELECTRONIC-WORD OF MOUTH (E-WOM) AMONG TOURISTS IN DESTINATION CHOICES

2014
openaire   +1 more source