Results 171 to 180 of about 610 (183)

ELECTRONIC WORD OF MOUTH (e-WOM) IN TOURISM AND HOSPITALITY: A GENERAL ANALYSIS.

2021
openaire   +1 more source

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

Services Marketing Quarterly, 2013
James M Curran
exaly  

The Influence of Electronic Word-of-Mouth (e-WOM) on Purchase Intention in GoFood

International Research Journal of Economics and Management Studies
openaire   +1 more source

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Journal of Marketing Management, 2013
Julia Wolny
exaly  

How non-economic motivations affect electronic word-of-mouth: evidence from Chinese social media

International Journal of Information Systems and Change Management, 2018
Muhammad Sohaib, Umair Akram, Zubair Akram   +2 more
exaly  

The Paradoxes of Word of Mouth in Electronic Commerce

Journal of Management Information Systems, 2015
Zhijie Lin
exaly  

The impact of trust and electronic word-of-mouth reviews on purchasing intention

International Journal of Entrepreneurship and Small Business, 2019
Mario Augusto
exaly  

Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites

Journal of Business Research, 2019
exaly  

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Jindal Journal of Business Research, 2017
exaly  

ADOPTION OF ELECTRONIC-WORD OF MOUTH (E-WOM) AMONG TOURISTS IN DESTINATION CHOICES

2014
openaire   +1 more source