Results 161 to 170 of about 622 (185)

Behavioral Intentions and E-WOM (Electronic Word of Mouth) in Indonesia E-commerce

Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia, 2022
Kevin Suryadi, P.M Winarno, Mohammad Annas   +2 more
openaire   +1 more source

Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Image Erspo

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (E-WOM) terhadap brand image Erspo sebagai salah satu merek lokal dalam industri fashion olahraga di Indonesia. Penelitian ini mengimplementasikan pendekatan kuantitatif melalui pengambilan data melalui distribusi kuesioner pada 100 responden.
Ruth, Joy Noeliona, Purwaamijaya, Btari Mariska, Hermawan, Adam   +2 more
openaire   +1 more source

An insight into the drivers of electronic word of mouth in tourism

International Journal of Public Sector Performance Management, 2022
Mallika Srivastava
exaly  

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Cogent Business and Management, 2021
Shimiao Li, Nor Siah Jaharuddin
exaly  

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

International Journal of Consumer Studies, 2023
Arti Kalro, Dahlia Allwyn Ribeiro
exaly  

A negative or positive signal? The impact of food recalls on negative word-of-mouth (N-WOM)

Journal of Hospitality and Tourism Management, 2021
Soobin Seo
exaly  

E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA)

Online Information Review, 2021
Sajad Rezaei, Ree Chan Ho
exaly  

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

Journal of Islamic Marketing, 2019
Mohammed Nuseir
exaly  

The impact of trust and electronic word-of-mouth reviews on purchasing intention

International Journal of Entrepreneurship and Small Business, 2019
Mario Augusto
exaly   +2 more sources

Electronic word-of-mouth in hospitality and tourism management

Tourism Management, 2008
Stephen Litvin, Bing Pan, Ronald Goldsmith   +2 more
exaly