Journal of Consumer Behaviour, EarlyView.ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
The effect of destination personality dimensions on park visitors' pro-environmental behavior: an application of stimulus-organism-response model. [PDF]
Front PsycholShi G, Shen H, Liu H.
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
Problematic social media use and adverse childhood experiences: A systematic review. [PDF]
J Behav AddictČernilec M, Čeh M, Selak Š.
europepmc +1 more source
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
Journal of Consumer Behaviour, EarlyView.ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source
Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]
Front NutrLyu M, Wang S, Zhang J.
europepmc +1 more source
AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective
Journal of Consumer Behaviour, EarlyView.ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley +1 more source
Large language model enhanced public opinion monitoring for China's portable energy market: A data driven analysis of social media comments. [PDF]
PLoS OneZhang Y +6 more
europepmc +1 more source
Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley +1 more source