Results 191 to 200 of about 1,921,447 (292)

Prioritizing psychological factors in young consumers' coffee brand preferences through a novel behavioral leadership fuzzy decision-making modelling. [PDF]

Sci Rep
Eti S, Ergün E, Acar M, Yüksel S, Dinçer H.   +4 more
europepmc   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention. [PDF]

Front Neuroergon
Jimenez-Duarte S, Castilla-Cebrian G.
europepmc   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]

Behav Sci (Basel)
Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu, Fang Liu, Rachel Andrawes, Steve D'Alessandro   +3 more
wiley   +1 more source

Personal Growth Through Products and Brands: Michelangelo Phenomenon and Product Affirmation. [PDF]

Behav Sci (Basel)
Kumashiro M, Coolsen MK, Quesenberry KA.
europepmc   +1 more source

When Messages With Persuasive Motives Are AI‐Enhanced: An Examination of Receivers' Evaluations of the Sender

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid development of easily accessible AI‐based tools makes it possible for senders to enhance the text in their messages. Yet, how receivers react to such messages, particularly when the use of AI is not disclosed, is far from clear. This study examines the effects of AI‐enhanced text on the receiver's reactions to the individual sender ...
Magnus Söderlund, Maria Mårtensson
wiley   +1 more source

Chasing Happily Ever After: Psychometric Development and Nomological Validation of the Rescue Fantasy Beliefs Scale. [PDF]

Behav Sci (Basel)
Bok S, Shum J, Lee M.
europepmc   +1 more source

Supporting the Shift: Professional Development for Alternative Grading Practices

New Directions for Community Colleges, EarlyView.
ABSTRACT Alternative grading (e.g., contract grading, ungrading, specifications grading) practices have emerged as a promising approach to enhance student success, improve students’ sense of belonging, and make higher education more accessible. This study explores the challenges faced by community college faculty when implementing alternative grading ...
Breana Bayraktar, J. Indigo Eriksen
wiley   +1 more source