From Attachment Trauma to Traumatic Attachment: Invisible Injuries of Early Childhood and Subtle Relational Codes of Self-Regulation. [PDF]
Şar V.
europepmc +1 more source
Promise‐Keeping Reputations in an Investment Game: An Experimental Investigation
ABSTRACT We design a controlled laboratory experiment to mitigate moral hazard problems in livestream shopping when sellers make promises to buyers. In our experiment, the promise‐keeping reputation mechanism allows sellers to send promises to buyers while buyers can observe the sellers' historical promise‐keeping records. Results demonstrate that bare
Ninghua Du, Qun Zhao
wiley +1 more source
Coping, escapism, and fantasy motives and depression symptoms mediate the relationship between emotion dysregulation and gaming disorder. [PDF]
Bäcklund C +5 more
europepmc +1 more source
Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]
Damaschi G, Aboueldahab A, D'Addario M.
europepmc +1 more source
A study of the effect of mascot attractiveness on attitudes toward sporting events. [PDF]
Liang A, Sun L, Wang H.
europepmc +1 more source
Shaping consumer behavior with artificial intelligence and brand elements. [PDF]
Armutcu B.
europepmc +1 more source
Problematic Social Media Use and Anxiety: A Literature Review and Conceptual Model
Sahu A +4 more
europepmc +1 more source
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Antecedents of emotional attachment to brands
Journal of Business Research, 2011Abstract Marketers desire exclusive brand repurchase. This can occur when customers develop deep emotional “bonds” with brands, as elaborated in the emotional attachment to brands construct. To create emotionally attached repurchase, marketers must understand controllable antecedents of the phenomenon. However, a comprehensive study of antecedents is
Douglas B. Grisaffe, Hieu P. Nguyen
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Consumer emotional brand attachment with social media brands and social media brand equity
European Journal of Marketing, 2019PurposeThe ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media ...
Dwivedi, Abhishek +3 more
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