Results 251 to 260 of about 92,179 (299)

Promise‐Keeping Reputations in an Investment Game: An Experimental Investigation

open access: yesInternational Studies of Economics, EarlyView.
ABSTRACT We design a controlled laboratory experiment to mitigate moral hazard problems in livestream shopping when sellers make promises to buyers. In our experiment, the promise‐keeping reputation mechanism allows sellers to send promises to buyers while buyers can observe the sellers' historical promise‐keeping records. Results demonstrate that bare
Ninghua Du, Qun Zhao
wiley   +1 more source

Antecedents of emotional attachment to brands

Journal of Business Research, 2011
Abstract Marketers desire exclusive brand repurchase. This can occur when customers develop deep emotional “bonds” with brands, as elaborated in the emotional attachment to brands construct. To create emotionally attached repurchase, marketers must understand controllable antecedents of the phenomenon. However, a comprehensive study of antecedents is
Douglas B. Grisaffe, Hieu P. Nguyen
openaire   +3 more sources

Consumer emotional brand attachment with social media brands and social media brand equity

European Journal of Marketing, 2019
PurposeThe ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media ...
Dwivedi, Abhishek   +3 more
openaire   +4 more sources

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