Femvertising : efeitos no brand engagement e no emotional brand attachment
2023Mestrado Bolonha em ...
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Emotional Attachment to Brands: The Construction of a Scale
2014Brand loyalty and consumers’ attachment to products have been researched extensively in marketing (Oliver 1999, Richins 1997, Shimp and Madden 1988). However, research on consumers’ emotional attachment to brands has been scant. In this paper, we investigate consumers’ emotional attachment to brands by developing a scale to measure this construct ...
Hieu P. Nguyen, E. Deanne Brocato
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Journal of Business Research, 2010Abstract This research examines how store-evoked affect, human personality, and brand personality influence consumers' emotional attachments to brands. A field study (in wine tasting rooms) demonstrates that satisfaction mediates the effects of store-evoked pleasure and arousal on brand attachments, which further affects brand loyalty and willingness
Orth, U., Limon, Y., Rose, G.
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The Relationship between Brand Attachment and Consumers' Emotional Well-Being
Journal of Relationship Marketing, 2018The purpose of the study was to examine the relationship between brand attachment and emotional well-being of consumers based on the need for personal image management and feelings of arrogant prid...
Leonardo Aureliano-Silva +2 more
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The Impact of Brand Experience to the Brand Loyalty Mediated by Emotional Brand Attachment
Advances in Economics, Business and Management Research, 2022Ihwan Susila, Zulfikar Azaria Rahman
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Reflections on emotional attachment to brands: Brand romance and brand love
Journal of Customer Behaviour, 2013Hemant Patwardhan +1 more
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Corporate Branding , Emotional Attachment and Brand Loyalty : The Case of Luxury Fashion Branding
Kuwait Chapter of Arabian Journal of Business and Management Review, 2016Syed Qammar Ul Hassan +2 more
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Can brand anthropomorphism trigger emotional brand attachment?
Service Industries Journal, 2023Wanjie Niu
exaly
Eliciting emotional attachment: Jordan brand and college fan purchasers
International Journal of Sport Management and Marketing, 2023Patrick Kaltenbacher +6 more
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Consumer Emotional Attachment towards Brand of Personal Care Products
This research explores the concept of consumer emotional attachment to personal care brands, seeking to understand the key factors that affect consumers' emotional bonds with these products. In a competitive marketplace where product features are frequently similar, emotional attachment is crucial for driving brand loyalty and influencing purchasing ...openaire +1 more source