Results 291 to 299 of about 92,179 (299)

Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender

Service Science, 2017
Imran Khan, Zillur Rahman
exaly  

Moral identity centrality and cause-related marketing

European Journal of Marketing, 2016
Hongwei He, Weichun Zhu
exaly  

Customer Value, Brand Trust and Self Congruity Influence In Creating Emotional Brand Attachment

The European Proceedings of Social and Behavioural Sciences, 2019
Aysel Erciş, Tuğba Yıldız*, Bahar Türk   +2 more
openaire   +1 more source

The role of emotional aspects in younger consumer‐brand relationships

Journal of Product and Brand Management, 2012
Jiyoung Hwang, Jay Kandampully
exaly  

Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific Journal of Business Administration
Arash Ahmadi, Afsoon Ataei
exaly  

Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products

Journal of Product and Brand Management, 2019
exaly  

Brand Love Mediating the Relationship between Brand Experiences and Luxury Brand Emotional Attachment in Egypt

The Academic Journal of Contemporary Commercial Research
Fatma Ali, Hala M. Labib Enaba
openaire   +1 more source

Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market

Journal of Marketing for Higher Education
Mouna Sidi Lemine
exaly  

Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love

Asia Pacific Journal of Marketing and Logistics
exaly