Results 281 to 290 of about 92,179 (299)

Consumer emotional attachments to a brand

2018
Ramírez, Alejandra, Ramírez, Ángela Milena   +1 more
openaire   +1 more source

Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness

Journal of Business Research, 2020
Fernando Fastoso, Hector Gonzalez-Jimenez   +1 more
exaly  

Antecedents and consequences of emotional attachment to sport teams brands

Journal of Brand Management, 2022
Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub   +3 more
openaire   +1 more source

Role of Consumers Emotional Attachment towards Brands

SSRN Electronic Journal
Dr. K. Sathyanarayan, P SUBBURAJ
openaire   +1 more source

The impact of social media activities on brand image and emotional attachment

Journal of Hospitality and Tourism Technology, 2020
Fevzi Okumus
exaly  

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections

Psychology and Marketing, 2021
Piyush Sharma
exaly  

Determinants of emotional brand attachment in casual dining restaurants

International Journal of Management Practice
Swati Rohatgi, Anjali Garg, Navneet Gera
openaire   +1 more source

Emotional Brand Attachment Measurement Scale (EBAMS): Scale Validation

Educational Administration Theory and Practice
K L Arundathi, ganesh babu
openaire   +2 more sources

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Journal of Marketing, 2011
Lucia Malär, Harley Krohmer, Wayne D Hoyer   +2 more
exaly  

Virtual Influencers’ Leadership: A Catalyst for Emotional Brand Attachment and Fashion Brand Credibility

Influencers in digital marketing strategies are increasingly frequent and effective in promoting certain brands' products and spreading fashions within users' online communities. With the advent of new technologies, virtual influencers (VIs) have also started to spread and be followed. The influence and leadership held by virtual influencers can foster
Ginevra Testa, Francesca Serravalle, Giorgia Profumo, Milena Viassone   +3 more
openaire   +2 more sources