Results 281 to 290 of about 1,921,447 (292)

Corporate Branding , Emotional Attachment and Brand Loyalty : The Case of Luxury Fashion Branding

Kuwait Chapter of Arabian Journal of Business and Management Review, 2016
Syed Qammar Ul Hassan, Muhammad Ilyas, Chaudhary Abdul Rehman   +2 more
openaire   +1 more source

Determinants of emotional brand attachment in casual dining restaurants

International Journal of Management Practice
Swati Rohatgi, Anjali Garg, Navneet Gera
openaire   +1 more source

Role of Consumers Emotional Attachment towards Brands

SSRN Electronic Journal
Dr. K. Sathyanarayan, P SUBBURAJ
openaire   +1 more source

Virtual Influencers’ Leadership: A Catalyst for Emotional Brand Attachment and Fashion Brand Credibility

Influencers in digital marketing strategies are increasingly frequent and effective in promoting certain brands' products and spreading fashions within users' online communities. With the advent of new technologies, virtual influencers (VIs) have also started to spread and be followed. The influence and leadership held by virtual influencers can foster
Ginevra Testa, Francesca Serravalle, Giorgia Profumo, Milena Viassone   +3 more
openaire   +2 more sources

The impact of social media activities on brand image and emotional attachment: A case in the travel context

Journal of Hospitality and Tourism Technology, 2020
Fevzi Okumus, Albert A Barreda, Youcheng Wang   +2 more
exaly  

Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products

Journal of Product and Brand Management, 2019
Gina A Tran, Khaled Aboulnasr
exaly  

The Relationship between Brand Attachment and Consumers' Emotional Well-Being

Journal of Relationship Marketing, 2018
Leonardo Aureliano-Silva
exaly  

Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific Journal of Business Administration
Arash Ahmadi
exaly  

Brand Love Mediating the Relationship between Brand Experiences and Luxury Brand Emotional Attachment in Egypt

The Academic Journal of Contemporary Commercial Research
Fatma Ali, Hala M. Labib Enaba
openaire   +1 more source

The mediating role of emotional brand attachment on the effect of brand reputation on brand advocacy: the effect of gender

Middle East J. of Management
Bora Açan, Zübeyir Çelik, Reha Saydan
openaire   +1 more source