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WiSt - Wirtschaftswissenschaftliches Studium, 2015
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
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This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
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sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
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In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
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Organization Management Journal, 2016 In 1996, employer branding was introduced into the lexicon of human resources and marketing. Twenty years later, many of the foundational concepts of employer branding have been researched.
Kristin Backhaus
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, 2013 The main objective of the thesis is to identify and to evaluate tools which are used for external and internal employer branding. The theoretical part of the thesis focuses on relation between employer brand and employee engagement and on describing ...
Florian Schuhmacher, Roland Geschwill
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Employer Branding in the IT Industry: An Employer view
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 2019Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees.
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, 2008 The demand for qualified employees is higher then the offering, both in Czech republic and internationally. Demand for specific skills, in addition to a greater demand for workforce generally, is making employee recruitment and retention much more ...
Mičková, Kateřina
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Journal of Brand Management, 1996
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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, 2021 Master´s Thesis is focused on HR Marketing and Employer branding. The main goal is to analyze current HR Marketing and Employer Branding system in the cooperating company Possehl Electronics and based on research involving several data collection lines ...
Řehořová, Markéta
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