Results 241 to 250 of about 248,655 (273)
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WiSt - Wirtschaftswissenschaftliches Studium, 2015
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
Employer Branding Revisited [PDF]
Organization Management Journal, 2016 In 1996, employer branding was introduced into the lexicon of human resources and marketing. Twenty years later, many of the foundational concepts of employer branding have been researched.
Kristin Backhaus
exaly +1 more source
Employer Branding in the IT Industry: An Employer view
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 2019Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees.
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, 2013 The main objective of the thesis is to identify and to evaluate tools which are used for external and internal employer branding. The theoretical part of the thesis focuses on relation between employer brand and employee engagement and on describing ...
Florian Schuhmacher, Roland Geschwill
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Journal of Brand Management, 1996
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
openaire +1 more source
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
openaire +1 more source
, 1996 This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire
Employer and internal branding research: a bibliometric analysis of 25 years
Journal of Product and Brand Management, 2022Gordhan K Saini +2 more
exaly