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A toolkit for enhancing personal development planning strategy, policy and practice in higher education institutions [PDF]
Cross, Stuart +4 more
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Crafting a compelling curriculum vitae: Navigating the path to professional success. [PDF]
Van der Bijl CC +2 more
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It's the Healthcare Production Function Dummy… (And Still the Prices Stupid)! [PDF]
Scanlon DP, Shi Y, Burns LR.
europepmc +1 more source
Interventions delivered in healthcare settings to promote vaping cessation in children and young people (under the age of 18 years): a scoping review protocol. [PDF]
Hoo Chuin Shen M +3 more
europepmc +1 more source
Which population-level interventions promote physical activity equitably across socioeconomic groups? A rapid systematic review. [PDF]
Spiers GF +8 more
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Employer brand and international employer brand: literature review
Corporate Communications: An International Journal, 2023PurposeThis review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on research on this topic available to date.Design/methodology/approachAn examination and critical evaluation of 37 research articles, two scientific monographs and a chapter was conducted ...
Anja Špoljarić +1 more
openaire +3 more sources
WiSt - Wirtschaftswissenschaftliches Studium, 2015
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
This section on employer branding outlines the key ideas behind employer branding. In addition, it highlights implications for the HR function of the involvement of marketing professionals, it discusses implications of employer branding for diversity and inclusion campaigns and outlines the recent growth in employer brand segmentation.
Manfred Bruhn, Verena Batt
+5 more sources
sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
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In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
openaire +1 more source
Employer Branding in the IT Industry: An Employer view
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 2019Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees.
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Journal of Brand Management, 1996
This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
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This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding ...
Tim Ambler, Simon Barrow
openaire +1 more source

