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This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire
Employer and internal branding research: a bibliometric analysis of 25 years
Journal of Product and Brand Management, 2022Gordhan K Saini +2 more
exaly
Employer branding orientation: effects on recruitment performance under COVID-19
International Journal of Human Resource Management, 2023Dmitry Kucherov +2 more
exaly
2007
Critical Reflections on the concept of Employer ...
Jenner, Shirley, Taylor, Stephen
openaire +1 more source
Critical Reflections on the concept of Employer ...
Jenner, Shirley, Taylor, Stephen
openaire +1 more source

