Results 161 to 170 of about 26,044 (261)

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

The carbon footprint of tourism businesses in Pavlodar region (Kazakhstan): Baseline assessment and decarbonization hot spots. [PDF]

open access: yesPLoS One
Yessimova D   +7 more
europepmc   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le   +3 more
wiley   +1 more source

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates how time perspective influences sustainable consumption among older consumers, a rapidly growing demographic. Across five studies, we find that older consumers are generally less likely than younger consumers to engage in sustainable consumption, largely because they adopt a shorter time perspective (Study 1 ...
Alessandro M. Peluso   +4 more
wiley   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Guapira leucophylla (Nyctaginaceae, Caryophyllales), a new species from the northern Espinhaço Range of Minas Gerais, Brazil

open access: yesNordic Journal of Botany, EarlyView.
Guapira Aubl. (Nyctaginaceae, Pisonieae) comprises dioecious shrubs and trees widely distributed in the Neotropics and occupying diverse habitats. In the Brazilian Cerrado, the genus occurs in several phytophysiognomies, including Campos Rupestres, a montane rock ecosystem with high levels of endemism but still marked by significant gaps in botanical ...
Danilo Alvarenga Zavatin   +4 more
wiley   +1 more source

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