Results 31 to 40 of about 201 (150)
Motivation of Participation in Beer and Brewery Festivals in the Czech Republic
Beer and brewery events are a commercial, marketing and social phenomenon. Besides the consumption of beer, they also offer an interesting cultural and gastronomic component and present an opportunity to meet family and friends.
Josef Vacl
doaj +1 more source
Gastronomic Festivals as a Form of Event Tourism and the Restaurant Business Development
Actuality. In the article the process of tourism development influence on raising the economic level of the Ukrainian regions and the state as a whole is explored, tourism is one of such budgetary factors. We have characterized the potential of event tourism. Gastronomic festivals are considered as the main form event tourism of Mykolaiv region. Income
Ohiienko Mykola, Ohiienko Alona
openaire +4 more sources
Middlebrow Aesthetics: An Explanation and Defense
ABSTRACT We offer a philosophical account of the middlebrow as a theoretical category to do explanatory and critical work in aesthetics. On our account, the middlebrow ought to be understood as aspirational popular art. That is, it is art which aspires both to be popular (in a distinctive sense), and at the same time to be something more than popular ...
Aaron Meskin, Jonathan M. Weinberg
wiley +1 more source
Projected Versus Organic: Mapping Destination Image Congruence
ABSTRACT This study analyzes the alignment of three distinct images—Overt Induced I, Overt Induced II, and Organic—pertaining to a tourism destination. Using a comprehensive content analysis of various sources, including strategic marketing materials from the Vietnam National Authority of Tourism, promotional brochures from leading tour operators, and ...
Tan Vo‐Thanh +5 more
wiley +1 more source
The Sacred Festival of Iri Ji Ohuru in Igboland, Nigeria
This article examines the religious significance of the New Yams Festival (Iri Ji Ohuru) among the Igbo of south-eastern Nigeria. Secondary data for the study was collected from ethnographical information on the origin of the custom by some well-known ...
Ukachukwu Chris Manus
doaj +1 more source
Edible Heritage, Enduring Brands: The Role of Culinary Experiences in Destination Engagement
ABSTRACT This study explores how multidimensional culinary heritage experiences (CHEs) influence tourists' engagement with destination brands. Drawing on the stimulus‐organism‐response framework and social identity theory, the research examines the serial mediation of cultural uniqueness, cultural pride, and cultural identity, with perceived ...
Heng Chu +3 more
wiley +1 more source
When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes +2 more
wiley +1 more source
Antecedents and Outcomes of Customer Experience: The Case of Wine Festivals
ABSTRACT This study investigates visitors' cognitive and behavioural processes in the context of a wine festival, adopting the Stimulus‐Organism‐Response (SOR) theoretical framework to examine how internal and external stimuli can influence customer experience and response.
Giorgio Mina +2 more
wiley +1 more source
Gentrification Everywhere? Delinking Culture‐Led Regeneration From Gentrification
ABSTRACT This paper challenges the prevalent use of “gentrification” (shishen hua [士紳化/仕紳化] or jinshen hua [縉紳化]) as a catch‐all critique of culture‐led regeneration and neighborhood transformations, including rent increases and shifts in aesthetic and tastes, in Sinophone Asia and beyond.
Desmond Hok‐Man Sham
wiley +1 more source

