Results 111 to 120 of about 125,525 (287)

THE IMPACT OF CLIMATE CHANGE ON THE PROCUREMENT PROCESS OF AGRICULTURAL EQUIPMENT IN THE EUROPEAN UNION [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
The impact of climate change has recently increasingly affected the process of purchasing agricultural equipment in the European Union. Using a mixed-methods approach, the study integrates regional climate data (SPEI index, precipitation deviations),
BALAN AURELIAN-COSMIN   +2 more
doaj  

Evolution and research frontiers of green consumption behavior: Insights from bibliographic coupling and co-occurrence analyses

open access: yesSocial Sciences and Humanities Open
This study examines the evolving intellectual structure and emerging research trajectories of green consumption behavior (GCB) using a targeted bibliometric approach.
Lam Ngoc Thuy
doaj   +1 more source

Branding in the red meat sector - A conjoint study from Germany [PDF]

open access: yes
During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold ...
Lueth, Maren   +2 more
core   +1 more source

Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets [PDF]

open access: yes, 2014
ephemera works with a Creative Commons Licence, which allows others to copy, distribute and transmit the work, so long as the work is attributed to the author(s).
Halliday, Sue, Lehner, Matthias
core  

PENGARUH GREEN PERCEIVED VALUE DAN GREEN BRAND IMAGE MELALUI GREEN SATISFACTION DAN GREEN TRUST TERHADAP GREEN BRAND EQUITY PADA PARIWISATA KREATIF DI JAWA BARAT

open access: yesKomitmen: Jurnal Ilmiah Manajemen, 2020
Industri pariwisata di Jawa Barat perlu mengembangkan model Green Marketing pada pariwisata kreatif karena pariwisata kreatif berpotensi besar dalam memberikan kontribusi ekonomi yang signifikan, menciptakan iklim bisnis yang positif, serta membangun citra dan identitas bangsa.
openaire   +2 more sources

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

open access: yesAgribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor   +3 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Harmonization of Tri Hita Karana: A Sustainable Tourism Branding Strategy (Grand Istana Rama Study)

open access: yesLektur
This study aims to evaluate the marketing communication strategy of Grand Istana Rama Hotel (GIR) in Kuta, Bali, and to address the research gap regarding local wisdom as a core strategic asset rather than mere ornamentation in sustainable tourism ...
I Gede Novara Krishna   +2 more
doaj   +1 more source

The effect of green packaging on consumers buying behavior

open access: yesEkonomika a Spoločnosť
Environmentally conscious packaging is an important instrument for developing and conveying brand equity, gaining an edge in the marketplace, and shaping consumer buying behavior.
EMMANUEL IGBOMOR
doaj   +1 more source

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