Results 111 to 120 of about 125,525 (287)
THE IMPACT OF CLIMATE CHANGE ON THE PROCUREMENT PROCESS OF AGRICULTURAL EQUIPMENT IN THE EUROPEAN UNION [PDF]
The impact of climate change has recently increasingly affected the process of purchasing agricultural equipment in the European Union. Using a mixed-methods approach, the study integrates regional climate data (SPEI index, precipitation deviations),
BALAN AURELIAN-COSMIN +2 more
doaj
This study examines the evolving intellectual structure and emerging research trajectories of green consumption behavior (GCB) using a targeted bibliometric approach.
Lam Ngoc Thuy
doaj +1 more source
Branding in the red meat sector - A conjoint study from Germany [PDF]
During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold ...
Lueth, Maren +2 more
core +1 more source
Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets [PDF]
ephemera works with a Creative Commons Licence, which allows others to copy, distribute and transmit the work, so long as the work is attributed to the author(s).
Halliday, Sue, Lehner, Matthias
core
Industri pariwisata di Jawa Barat perlu mengembangkan model Green Marketing pada pariwisata kreatif karena pariwisata kreatif berpotensi besar dalam memberikan kontribusi ekonomi yang signifikan, menciptakan iklim bisnis yang positif, serta membangun citra dan identitas bangsa.
openaire +2 more sources
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Harmonization of Tri Hita Karana: A Sustainable Tourism Branding Strategy (Grand Istana Rama Study)
This study aims to evaluate the marketing communication strategy of Grand Istana Rama Hotel (GIR) in Kuta, Bali, and to address the research gap regarding local wisdom as a core strategic asset rather than mere ornamentation in sustainable tourism ...
I Gede Novara Krishna +2 more
doaj +1 more source
The effect of green packaging on consumers buying behavior
Environmentally conscious packaging is an important instrument for developing and conveying brand equity, gaining an edge in the marketplace, and shaping consumer buying behavior.
EMMANUEL IGBOMOR
doaj +1 more source

