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Green Marketing Mix and Repurchase Intention: The Role of Green Knowledge
African Journal of Economic and Management StudiesPurposeThis study investigated the effect of green marketing mix on consumer repurchase intention in Ghana. The study focusses on the interaction effect of green knowledge on green marketing mix and consumer repurchase in Ghana.Design/methodology/approachA quantitative approach to research was employed.
Ernest Yaw Tweneboah-Koduah
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Green Marketing in Tourism Village Development; Marketing Mix
Dinasti International Journal of Education Management and Social ScienceThe application of the green marketing mix in tourism, especially in tourism villages, involves marketing strategies that consider aspects of environmental sustainability in the development, promotion, pricing, and distribution of tourism products in tourism villages.
Rubiyatno Rubiyatno
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International Journal of Asian Business and Information Management, 2015
The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks.
Prashant Kumar, Bhimrao Ghodeswar
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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks.
Prashant Kumar, Bhimrao Ghodeswar
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Asia-Pacific Journal of Business Administration, 2022
Purpose “Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment.
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Purpose “Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment.
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Pricing and Quality Investments in a Mixed Brown-Green Product Market
2020Sustainable Supply Chain Management (SSCM) has assumed a position of prominence for academics and industry over the last two decades. The sustainability literature shows that typically manufacturers aim to optimize their pricing and greening level decisions in a mixed (green and brown) consumer market.
Arka Mukherjee, Margarida Carvalho
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When it comes to promoting consumer rights, safeguarding the environment, and satisfying customer requirements, the green marketing concept encompasses a wide range of actions. Consumers today care more than ever before about the products they buy, and they also want those products to be kind to the environment.
Ibrahim Osman +4 more
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Ibrahim Osman +4 more
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2016
In this chapter, current green marketing mix strategies used by businesses to compete in the market have been analyzed and argued in detail.
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In this chapter, current green marketing mix strategies used by businesses to compete in the market have been analyzed and argued in detail.
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Application of Marketing Analytics on Green Marketing Mix
Technology has transformed managerial decision-making, particularly through analytical tools that support real-time adjustments in marketing strategies based on data. Marketing analytics is vital for informing organizational actions. Concurrently, sustainable development and green marketing are increasingly significant for organizational longevity and ...Gagan Gulati +2 more
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