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Greener Marketing Strategy: Why and How to Green the Mix
2013This chapter examines the initial stages of the green market development and the problems associated with the lack of information, coupled with the increasing focus on cradle-to-grave analysis. Greener Marketing takes account of the wider relationship of the organisation and its products to its surroundings.
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Examining the role of green marketing mix elements on green purchase behavior
Management of Environmental Quality: An International JournalPurposeThis study examines the impact of green promotions and green packaging on the green purchase behavior through the mediating role of environmental knowledge and green satisfaction in the context of fast-food chains.Design/methodology/approachThe study follows a quantitative approach for data collection.
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The impact of suppliers’ green marketing mix on buyer satisfaction and green loyalty
2020Environmental issues are high on the strategic agenda of most organizations. Companies are pressured to buy green, environmentally friendly products. Most research into buying green products is in a B2C setting. This study focusses on the customer satisfaction and customer loyalty of professional buyers in a B2B setting. We examined the antecedents of ‘
Gelderman, C. +3 more
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Analysing the Impact of Green Marketing Mix on Consumer Purchase Intention
International Journal of Indian Culture and Business Management, 2022Ravinder Kaur
exaly
Analysing the Impact of Green Marketing Mix on Consumer Purchase Intention
International Journal of Indian Culture and Business Management, 2021Ravinder Kaur
exaly
Conceptualisation of green marketing mix in the hotel industry
2015S Punitha, Y Aziz, A Rahman
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