Results 181 to 190 of about 3,437,527 (193)

The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies

Sustainability, 2020
Ahmed Mostafa, Eijaz Khan
exaly  

Marketing Mix Strategies for Closing the Gap Between Green Consumers' Pro-Environmental Beliefs and Behaviors

Journal of Strategic Marketing, 2014
Arezoo Davari, David Strutton
exaly  

Green marketing mix: a systematic review of extant literature

International Journal of Management Practice
Fatema Al Maqbali, Sabhaa Ali Salim Al Serihi N.A., Zainab Ali Mohammed Al Balushi, Rakesh Belwal   +3 more
openaire   +1 more source

Green Marketing Mix Effect on Green Purchase Behaviour in Malaysia

The European Proceedings of Social and Behavioural Sciences
openaire   +1 more source

How Green Marketing Mix Strategies Affects the Firm's Performance: A Malaysian Perspective

International Journal of Sustainable Strategic Management, 2019
Yashar Salamzadeh, Yen-Nee Goh
exaly  

The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence From Vietnam

Journal of Promotion Management
Khoi Minh Nguyen, Ngan Thanh Nguyen
exaly  

The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia

Procedia Economics and Finance, 2016
exaly  

Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth

Sustainability
Junaidi Junaidi, Yaoping Liu
exaly  

Green Marketing Mix: A Case Study of Brazilian Retail Enterprises

Environmental Quality Management, 2019
exaly  

Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing

Devender Kumar, Aabid Mushtaq Najar, Lakshyaraj Singh Rathore   +2 more
openaire   +1 more source