Results 231 to 240 of about 111,521 (259)
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Towards green loyalty: driving from green perceived value, green satisfaction, and green trust
Sustainable Development, 2010AbstractThis study proposed four original concepts – green perceived value, green satisfaction, green trust, and green loyalty – and discussed their relationships. The results showed that enhancing green perceived value, green satisfaction, and green trust of customers can increase their green loyalty.
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Perceived Value of Consumers Towards Buying “Green” Skincare Products
2022 13th International Conference on E-business, Management and Economics, 2022Silvany Putri Aprilia +9 more
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Marketing Intelligence & Planning
PurposeThe purpose of this paper is to examine the influence of urban homeowners’ green perceived values (i.e. green functional, emotional, ecological and aesthetic values) on their greening behavioural intention. The study further tested the mediating role of green attitude in the relationship between the green perceived value dimensions and greening ...
Matilda Adams +3 more
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PurposeThe purpose of this paper is to examine the influence of urban homeowners’ green perceived values (i.e. green functional, emotional, ecological and aesthetic values) on their greening behavioural intention. The study further tested the mediating role of green attitude in the relationship between the green perceived value dimensions and greening ...
Matilda Adams +3 more
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2018
Abstract: Global warming is an event where temperature of earth increases due to  emission of greenhouse gases in the atmosphere. Air conditioner (AC) is launched to the market to reduce air temperature in the room. This research aims to analyze the green perceived value and green perceived risk on Air Condtioner product in Manado.
Bokko, Stefant . +2 more
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Abstract: Global warming is an event where temperature of earth increases due to  emission of greenhouse gases in the atmosphere. Air conditioner (AC) is launched to the market to reduce air temperature in the room. This research aims to analyze the green perceived value and green perceived risk on Air Condtioner product in Manado.
Bokko, Stefant . +2 more
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2013
The growing awareness of green marketing due to the serious environmental degradation caused by the overwhelming numbers of electronic wastages in Malaysia and the existence of a huge gap between a brand’s sustainability performance and the perceptions of consumers towards the brands’ sustainable attempts has prompted this study to investigate on the ...
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The growing awareness of green marketing due to the serious environmental degradation caused by the overwhelming numbers of electronic wastages in Malaysia and the existence of a huge gap between a brand’s sustainability performance and the perceptions of consumers towards the brands’ sustainable attempts has prompted this study to investigate on the ...
openaire +1 more source
2017
Pendahuluan : Kesadaran masyarakat terhadap pelestarian lingkungan semakin meningkat, hal ini menimbulkan perubahan perilaku pembelian mereka untuk menerapkan green consumerism. Meningkatnya kesadaran masyarakat ini memberikan tantangan bagi perusahaan untuk menerapkan strategi green marketing dengan menciptakan green product seperti yang dilakukan ...
openaire
Pendahuluan : Kesadaran masyarakat terhadap pelestarian lingkungan semakin meningkat, hal ini menimbulkan perubahan perilaku pembelian mereka untuk menerapkan green consumerism. Meningkatnya kesadaran masyarakat ini memberikan tantangan bagi perusahaan untuk menerapkan strategi green marketing dengan menciptakan green product seperti yang dilakukan ...
openaire
International Journal of Contemporary Hospitality Management, 2021
Mohammed Aboramadan, Osman M Karatepe
exaly
Mohammed Aboramadan, Osman M Karatepe
exaly
Impact of green trust and green perceived quality on green purchase intentions: a moderation study
Environment, Development and Sustainability, 2021Muhammad Nazam +2 more
exaly