Results 241 to 250 of about 111,521 (259)

Green Marketing, Green Perceived Value, and Green Consumer Behavior

Tri-Tai Truong, Nguyen-Quynh-Nhu Ngo
openaire   +1 more source

Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory: The moderating role of perceived green CSR

International Journal of Hospitality Management, 2023
Woo Gon Kim, Salman Majeed
exaly  

Enhance green purchase intentions

Management Decision, 2012
Ching-Hsun Chang, Yu-Shan Chen
exaly  

Towards green loyalty: driving from green perceived value, green satisfaction, and green trust

Sustainable Development, 2013
Yu-Shan Chen
exaly  

Drivers of growing green purchase behavior: Role of green perceived value and green trust

2020
R. Yusiana, A. Widodo
openaire   +1 more source

Towards green trust

Management Decision, 2013
Ching-Hsun Chang, Yu-Shan Chen
exaly  

Managing green brand equity: the perspective of perceived risk theory

Quality and Quantity, 2013
Ching-Hsun Chang, Yu-Shan Chen, Chen Yu-Shan   +2 more
exaly  

Pengaruh Green Perceived Value, Green Perceived Risk, dan Green Trust Terhadap Green Purchase Intention Pertamax di Kota Sawahlunto

2019
ABSTRAK Masyarakat mulai menyadari akan dampak dari menggunakan produk yang ramah lingkungan sehingga terjadi Green Marketing. PT. Pertamina merupakan salah satu perusahaan yang menerapkan Green Marketing untuk meningkatkan Green Purchase Intention. Dalam upaya meningkatkan Green Purchase Intention, perusahaan harus mampu menciptakan Green Perceived ...
openaire  

Improving consumer satisfaction in green hotels: The roles of perceived warmth, perceived competence, and CSR motive

International Journal of Hospitality Management, 2014
Anna S Mattila
exaly  

Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

Journal of Global Scholars of Marketing Science, 2015
Ronnie Cheung
exaly