Results 271 to 280 of about 969,475 (295)

PENGARUH GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK, GREEN TRUST DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE INTENTION THE BODY SHOP DI KOTA PADANG

2017
Pendahuluan : Kesadaran masyarakat terhadap pelestarian lingkungan semakin meningkat, hal ini menimbulkan perubahan perilaku pembelian mereka untuk menerapkan green consumerism. Meningkatnya kesadaran masyarakat ini memberikan tantangan bagi perusahaan untuk menerapkan strategi green marketing dengan menciptakan green product seperti yang dilakukan ...
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Pengaruh Green Perceived Value, Green Perceived Risk, dan Green Trust Terhadap Green Purchase Intention Pertamax di Kota Sawahlunto

2019
ABSTRAK Masyarakat mulai menyadari akan dampak dari menggunakan produk yang ramah lingkungan sehingga terjadi Green Marketing. PT. Pertamina merupakan salah satu perusahaan yang menerapkan Green Marketing untuk meningkatkan Green Purchase Intention. Dalam upaya meningkatkan Green Purchase Intention, perusahaan harus mampu menciptakan Green Perceived ...
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THE IMPORTANCE - PERFORMANCE ANALYSIS OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK ON AIR CONDITIONER PRODUCT IN MANADO.

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2018
Abstract: Global warming is an event where temperature of earth increases due to  emission of greenhouse gases in the atmosphere. Air conditioner (AC) is launched to the market to reduce air temperature in the room. This research aims to analyze the green perceived value and green perceived risk on Air Condtioner product in Manado.
Bokko, Stefant ., Worang, Frederik G., Rumokoy, Farlane S.   +2 more
openaire   +1 more source

Green human resource management, perceived green organizational support and their effects on hotel employees’ behavioral outcomes

International Journal of Contemporary Hospitality Management, 2021
Mohammed Aboramadan
exaly  

Pengaruh Green Perceived Value, Green Perceived Risk, Green Trust, dan Perceived Price terhadap Green Purchase Intention pada Konsumen Pertamax di Kota Payakumbuh dan Bukittinggi

2015
Green marketing sedang gencar dikembangkan oleh perusahaan-perusahaan besar, namun tidak semua perusahaan mampu mengintegrasikan dengan baik strategi green marketing tersebut. Tujuan dari penelitian ini adalah untuk menganalisis dan mengetahui 1) pengaruh green perceived value terhadap green trust, 2) pengaruh green perceived risk terhadap green trust,
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Impact of green trust and green perceived quality on green purchase intentions: a moderation study

Environment, Development and Sustainability, 2021
Allah Wasaya, Muhammad Abid Saleem, Muhammad Nazam   +2 more
exaly  

Perceived Value of Consumers Towards Buying “Green” Skincare Products

2022 13th International Conference on E-business, Management and Economics, 2022
Silvany Putri Aprilia, Adilla Anggraeni, Sukma Putra, Ahmad Seiichi Ramadhan, Sukma Putra, Ahmad Seiichi Ramadhan, Ahmad Seiichi Ramadhan, Sukma Putra, Ahmad Seiichi Ramadhan, Sukma Putra   +9 more
openaire   +1 more source

Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory: The moderating role of perceived green CSR

International Journal of Hospitality Management, 2023
Salman Majeed, Woo Gon Kim, Taeuk Kim
exaly  

The effects of green human resource management and perceived organizational support for the environment on green and non-green hotel employee outcomes

International Journal of Hospitality Management, 2022
Mohammed Aboramadan
exaly  

Enhance green purchase intentions

Management Decision, 2012
Yu-Shan Chen, Ching-Hsun Chang
exaly